Core Viewpoint - The Xinjiang Railway is developing the "Tianshan Snow Lotus" freight service brand, focusing on high-quality logistics services and aiming to enhance market competitiveness and brand influence [1][2]. Group 1: Brand Development - The "Tianshan Snow Lotus" brand embodies the spirit of resilience and dedication of Xinjiang Railway personnel, aiming for excellence in product and brand [1]. - The brand's development strategy includes deepening freight alliances, precise policy implementation, and enhancing marketing efforts [1]. Group 2: Logistics System Enhancement - Xinjiang Railway has accelerated the construction of an efficient, green, and smart modern logistics system, with over 9,500 kilometers of operational railway covering more than 80% of county-level administrative regions [2]. - The annual freight volume exceeds 230 million tons, with coal transportation surpassing 90 million tons, and the region handles over half of the national China-Europe freight trains [2]. Group 3: Service Innovation - The establishment of the "Tianshan Snow Lotus" service area at the 95306 freight logistics service center includes dedicated marketing teams and specialized service windows to provide tailored logistics solutions [2]. - Xinjiang Railway is collaborating with major banks to offer financial products that reduce financing costs for enterprises, such as "Railway Freight Loan" and "Domestic Letter of Credit" services [2]. Group 4: Future Initiatives - The next steps include implementing a national first "one order system" for rail-air intermodal transport and launching return trains from Urumqi to Guangzhou, exploring new logistics models and services [2].