Core Viewpoint - The People's Bank of China and 12 other departments have issued a plan to enhance and expand consumption in Beijing, aiming for improved financial services in various sectors by 2030 [1] Financing Support - The plan emphasizes increasing bond market financing for qualified enterprises in cultural, tourism, and education sectors [3] - It encourages equity financing for quality enterprises in the consumption industry through public listings and other means [3] - Social capital is urged to invest more in key service consumption areas, with a focus on private equity and venture capital for early-stage companies [3] Consumer Services Enhancement - The plan aims to enrich financial services in the accommodation and dining sectors, promoting local brands and unique cultural experiences [4] - Financial institutions are encouraged to collaborate with service providers to offer diverse consumer discounts and incentives [4] Automotive and Electronics Financing - The plan proposes to enhance financial support for automotive loans, particularly for new energy vehicles, and to optimize financing products for various purchasing scenarios [5][6] - It also encourages financial institutions to meet consumer financing needs in home appliances and electronic products [6] Support for Small and Micro Enterprises - The plan highlights the importance of reducing financing costs for small and micro enterprises, with a focus on job creation and entrepreneurship [7] - It supports innovative financial services for sectors like domestic services and elderly care, aiming to lower entry costs for service workers [7] Insurance System Improvement - The plan seeks to enhance the insurance system by developing long-term care insurance and personal pension products tailored to the needs of the elderly [8] - It promotes the expansion of commercial health insurance and encourages innovative insurance products for low-income groups [8]