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银行业资产业务的客群经营和链式营销策略研究——以南京市鼓楼区为例
Jiang Nan Shi Bao· 2025-11-12 14:23
Core Insights - The financial system in China is undergoing a critical period of deep reform and transformation, with Nanjing's Gulou District playing a significant role in regional economic development and financial strength [1] Industry Development - Gulou District is focusing on creating a modern industrial system characterized by a "1+2+3" framework, which includes leading innovation industries, modern finance, and logistics, supported by commerce, culture, software, and professional services [1] - The main industrial clusters in Gulou District include business commerce, digital economy, green economy, health economy, financing leasing, commercial factoring, logistics, cultural tourism, software information, and professional services [1] Banking Sector Strategy - In the health economy sector, banks should leverage platforms like the Biopharmaceutical Innovation and Transformation Center to connect with innovative drug research companies, customizing financing access for different stages of development [2] - For the green economy, banks can design comprehensive service plans that extend the credit of core enterprises to upstream and downstream SMEs through tools like accounts receivable pledges and supply chain financing [2] - Banks should adopt a cautious approach in financing quality shipping service companies, potentially relaxing financing policies while ensuring proper evaluation and legal compliance of ship collateral [2] Financial Services and Economic Development - The upgrade and optimization of banking asset services in Gulou District reflect a microcosm of financial services contributing to China's modernization and Jiangsu's new practices [2] - The banking sector should precisely segment customer groups based on industrial characteristics and implement vertical chain marketing to effectively meet regional industrial upgrade demands [2] - As the industrial clusters in Gulou District grow, the banking sector must further enhance its service to the real economy, contributing to the broader financial narrative in China [2]