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已超去年全年销售额 胖东来今年前9个月销售额达170亿元 此前于东来称2025年要控制在200亿以内
Mei Ri Jing Ji Xin Wen· 2025-09-28 06:58
Core Insights - The sales revenue of the company, PDD, has reached 17.032 billion yuan as of September 27, 2025, with an average monthly sales of 1.888 billion yuan, surpassing the total sales of 16.9 billion yuan for the entire year of 2024 [1] - The supermarket segment leads in sales, generating 9.372 billion yuan, with the Tiananmen Square store alone contributing 4.366 billion yuan [1] - Despite the founder's intention to limit sales to within 20 billion yuan for the year, projections indicate that sales will exceed this target by the end of November 2025 [1] Sales Data - As of September 27, 2025, total sales reached 17.032 billion yuan, with an average monthly sales figure of 1.888 billion yuan [1] - The total sales for 2024 were reported at 16.9 billion yuan [1] - The supermarket segment accounted for 9.372 billion yuan in sales, with the Tiananmen Square store alone contributing 4.366 billion yuan [1] Packaging Design Costs - The company clarified that the design costs for the mooncake gift boxes were reported to be 10 million yuan, which includes 3.72 million yuan for nine designs of mooncake gift boxes and 420,000 yuan for 21 designs of loose mooncake packaging [1] - The design was executed by the Hong Kong design team led by Chan Yau Kin, aimed at enhancing brand value and promoting a higher quality of life [1][2] Product Availability - The self-operated mooncake gift boxes are priced between 970 yuan and 2,650 yuan, and currently, all products are sold out [3]