Core Insights - The sales revenue of Pang Donglai has reached 17.032 billion yuan in the first nine months of 2023, surpassing the total sales of 16.9 billion yuan for the entire year of 2024 [1] - The founder, Yu Donglai, previously stated that the sales target for 2025 should be controlled within 20 billion yuan, but current projections indicate that sales will exceed this target by the end of November 2023 [1] - The supermarket segment is the largest contributor to sales, generating 9.372 billion yuan, with the Pang Donglai Times Square store alone accounting for 4.366 billion yuan [1] Sales Performance - As of September 27, 2023, the average monthly sales for Pang Donglai are approximately 1.888 billion yuan [1] - The sales performance indicates a strong growth trajectory, with expectations to surpass the 20 billion yuan mark by the end of November 2023 [1] Product Design and Marketing - The company has faced scrutiny regarding the design costs of its mooncake gift boxes, with claims that the design expenses reached over 10 million yuan [2] - The design for the mooncake packaging was handled by the Hong Kong design team led by Chan Yau Kin, with specific costs disclosed for various packaging designs [1][2] - The self-operated mooncake gift boxes are priced between 970 yuan and 2,650 yuan, and are currently sold out [3]

近期，有网友在社交平台发文称，胖东来今年自营月饼礼盒，光包装设计花费了上千万元。 9月19日，@胖东来官方账号曾发布作品，介绍自营月饼包装盒由中国香港陈幼坚团队设计。此外，工 作人员还表示赏月礼盒系列（即包装盒是会跳动的兔子款）已经断货了，补货时间无法确定。 9月28日，许昌胖东来商贸集团公布最新销售数据，截至9月27日，2025年胖东来销售额已达170.32亿 元，月平均销售额为18.88亿元，值得关注的是，2024年胖东来全年销售额为169亿元。在胖东来各个业 态中，超市销售额居首，为93.72亿元，在15家门店里，仅胖东来时代广场店就销售43.66亿元。 2025年3月28日，胖东来创始人于东来曾表示，要控制销售规模，"今年我们规划的销售要在200亿元以 内，尽量控制在200亿元以内。"然而按目前胖东来经营情况计算，到11月底，胖东来2025年销售额就会 突破200亿元。 9月24日晚上， @胖东来官方抖音号发布关于月饼礼盒设计费用说明称，关于近日网络发布"胖东来月 饼礼盒设计费一千万"相关的信息，为避免产生误导性影响，现将具体情况说明如下： 胖东来品牌艺术体系设计旨在为顾客及社会带来更高品质的商品和生 ...