Group 1: Design of Fitting Rooms - The design of fitting mirrors in fast fashion stores employs optical tricks to enhance the visual appeal of customers, such as tilting mirrors to create a perspective effect that can visually elongate legs by up to 20% [3] - The shape and size of mirrors are carefully selected, with narrow and elongated designs contributing to a taller appearance, while specific curvatures can create slimming effects [3] - High-quality mirrors with enhanced reflectivity and specific color tints are used to improve the overall image quality, making the reflection appear more flattering [4] Group 2: Lighting Effects - Lighting in fitting rooms is strategically designed to eliminate shadows and create a flattering ambiance, often using soft, diffused light from multiple angles [5][6] - The color temperature of the lighting is typically warm, simulating natural light conditions that enhance skin tone and create a welcoming atmosphere [5][6] Group 3: Psychological Impact - The overall environment of fitting rooms is crafted to evoke a sense of exclusivity and luxury, enhancing customer satisfaction with their appearance [8] - The use of simple backgrounds and private spaces allows customers to focus on their reflection, increasing their confidence and perceived value of the clothing [8] - Positive reinforcement from the environment and staff can lead to heightened self-esteem and a stronger desire to purchase, as customers associate their idealized image with social approval [10][11]