Core Insights - Baidu SEO is crucial for improving website rankings in Baidu's search results, focusing on local optimization strategies [1][3] - New users often misunderstand why high-quality content does not rank well, primarily due to Baidu's algorithm prioritizing specific optimization dimensions [3] Optimization Dimensions - **Keyword Strategy**: Baidu responds better to long-tail keywords, recommending a "three-layer layout" consisting of core keywords, extended keywords, and scenario keywords [3] - **Content Optimization**: Baidu's "Hurricane Algorithm" penalizes content scraping, keyword stuffing, and misleading titles, advocating for the E-A-T principle (Expertise, Authority, Trustworthiness) [3][4] - **Content Quality**: Factors include originality, depth, and user engagement metrics such as time spent on the page [4] - **Technical Adaptation**: Emphasis on mobile compatibility and page loading speed [4] - **Trustworthiness**: Involves site certification and the authority of external links [4] User Experience and Maintenance - **User Experience Metrics**: Important metrics include bounce rate and click-through rate [5] - **Content Update Frequency**: Regular maintenance is more beneficial than relying on single viral posts [5] - **Structured Data**: Utilizing structured data like Schema markup helps search engine crawlers understand content better [5] Technical SEO Key Points - **Mobile-First Indexing**: Baidu defaults to using mobile content for rankings [6] - **HTTPS Encryption**: Websites without SSL certificates face ranking limitations [6] - **Robots.txt Configuration**: Proper configuration is necessary to avoid blocking important directories [6] - **Structured Data**: Implementing JSON-LD markup increases the chances of rich snippet displays [6] Unique Ranking Factors - Historical weight from Baidu's "Xiongzhanghao" (now discontinued) still influences rankings [6] - Content from Baidu's "Baijiahao" is prioritized within the site ecosystem [6] - Local relevance is crucial, as searches like "Beijing SEO training" will favor local results [6] Performance Expectations - According to Baidu's 2025 data, websites that complete basic optimization can achieve top 10 rankings for core keywords within 6-12 months, while niche keywords may see results in as little as 3 months [6]