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搜狐张朝阳:加大美剧采购 丰富“关注流”内容生态
Zheng Quan Ri Bao Wang· 2025-11-28 10:04
Core Insights - Sohu is transforming from a traditional internet media platform to a social platform, with a focus on its "Attention Flow" business, which emphasizes social interactions through video content [1][2] Group 1: Business Strategy - The "Attention Flow" business model centers on human social distribution rather than algorithmic recommendations, aiming to enhance user engagement through real-life social connections [2][3] - Sohu Video is implementing a multi-content strategy, including a mix of short and long-form content, and is reviving its American drama strategy to strengthen its platform's uniqueness [2][3] - The platform is currently in a developmental phase and is not aggressively pursuing commercialization, instead providing subsidies to users and creating income opportunities through short video postings [3] Group 2: Content and Community Engagement - Sohu Video is increasing its procurement of American dramas and films to enrich the content ecosystem of "Attention Flow," despite challenges like piracy [3][4] - The platform is fostering community culture through real social interactions, organizing offline events such as the Sohu Video National Style Festival and dance competitions to enhance user loyalty [4] - The emphasis on user interactions, such as sharing and commenting, is designed to build trust and deepen connections between creators and users, further enhancing the platform's social value [4]