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张朝阳的物理课,搜狐视频的新叙事
Sou Hu Cai Jing· 2026-01-06 17:15
作者 | 叶二 编辑 | 魏晓 这一次,张朝阳带着我们"上了外太空"。 近四个小时的跨年演讲中,张朝阳带着我们坐着思想的飞船,从太阳附近出发,去访问水金地火木土星,用一个个数理公式,去探访太阳系熟悉而神秘的 世界。 这已经是张朝阳连续第三年开启如此硬核知识的跨年演讲了,从2024年"时间解码"到2025年的"量子力学",再到此次的"太阳系",张朝阳的物理视角也在 一步步延伸拓宽,形成了一条从基础物理到前沿领域、从微观世界到宏观宇宙的清晰探索脉络。 亦在这一过程中,一些神秘的概念、高深的物理知识,在大众层面有了更广泛的普及。 过去四年来,基于搜狐视频知识直播的主方向,张朝阳亲身下场以物理网红的身份持续输出硬核专业内容,张朝阳的跨年演讲只是其中之一。 这场长期主义的科普实践,不仅塑造了《张朝阳的物理课》的硬核科普IP,更成为搜狐视频知识直播业务的核心助推力,带动了平台关注流知识直播板块 的布局,并形成了多元化的知识内容生态。 于整体直播行业来说,张朝阳以及搜狐视频的长期深耕,更是为市场注入了一股饱满生机的差异化内容场,很优质,很稀缺。 张朝阳曾说过,"当你决定做一件事的时候,最重要的要坚持,长期坚持到一定程度,量 ...
张朝阳,把自己放进产品里
Sou Hu Cai Jing· 2026-01-03 06:47
定焦One(dingjiaoone)原创 作者 | 张星星 这已经是张朝阳连续第三年站在跨年夜的聚光灯下,但如果仅把历年的演讲理解为一次个人兴趣驱动 的"硬核表达",无疑低估了它的真实价值。 张朝阳的跨年演讲,不是孤立的内容输出。他曾强调,"我就是一名产品经理,必须亲自使用这款产 品"。在"CEO即产品体验官"的逻辑下,无论是跨年演讲,还是物理课、跑步、横渡等一系列看似"个人 化"的动作,本质上都服务于同一目标,即围绕着搜狐产品展开真实测试与持续打磨,从用户视角为平 台探索方向与边界。 如果我们将时间拉长来看,会发现张朝阳的个人IP早已与搜狐的产品路径、内容方向和平台定位深度绑 定,并逐步跑通了一套可持续的运行模式。 其物理课与跨年演讲不仅吸引了千万量级的观看,也带动了搜狐视频"关注流"产品的活跃与知识直播生 态的繁荣。这种以创始人IP为核心、以长期主义为基调的打法,已逐步跑通了从内容影响力到平台价值 的可持续发展路径,创始人影响力也真正转化为可被平台承接和放大的长期资产。 张朝阳跨年演讲年年受到关注的背后,或许代表着一种区别于追逐风口的商业逻辑:在快速变化的时 代,持续而专注地回归本质,本身就能构建起难以复 ...
不做算法做社交,不追风口追物理:张朝阳的“反流行”能否成为新的长期主义
Huan Qiu Wang· 2026-01-03 01:27
【环球网科技报道 记者 李文瑶】2026年1月1日凌晨,搜狐创始人、董事局主席兼首席执行官、物理学博士张朝阳的第三场跨年 物理演讲正式结束。三个半小时里,他从行星轨道方程讲到潮汐力,从霍曼转移轨道延展至星际移民的物理极限。 "第一年的时候,我们讲了广义相对论,而去年是量子力学的一天,今天我们要看看生存的太阳系。"在张朝阳看来:"了解太阳 系的运行规律,正是理解人类文明来处与未来方向的关键。" 物理课:从个人兴趣到知识 IP "我一开始只是好奇,想把当年没搞懂的物理搞懂。"张朝阳在接受采访时坦言。四年前,他出于个人兴趣在搜狐视频上开设《张 朝阳的物理课》,从量子力学到广义相对论,逐期推导。如今,这门课已发展成为涵盖高校演讲、科技企业探访、对话科学家的 系列内容,甚至成为AI大模型训练的重要语料。 "物理的语言是数学,科普一定要基于计算。"张朝阳强调。在他看来,许多科普内容过于追求"语出惊人",却缺少扎实的推导。 而他坚持用板书、公式与演算,构建一种"研究式学习"场景。他提到,这种学习方式不在于被动接收,而在于主动推导与思 考,"兴奋度决定了学习效果,大脑像阀门,打开时一切贯通"。 这种看似"反流量"的内容,却逐 ...
倒计时一天!张朝阳再启跨年演讲,用数理公式演算“我们所居住的太阳系”
Tai Mei Ti A P P· 2025-12-30 10:44
金星、木星、水星、火星、土星、天王星、海王星以及人类生活的地球——对于我们熟知的太阳系八大 行星,你是否尝试过用数理公式深入理解它们的运动轨迹和物理特性? 在这场特别的跨年演讲中,我们将循着科学的轨迹,探寻太阳系行星运转的定律与奇观;重温从经典物 理到现代天体物理的认知征程;并在无垠的宇宙坐标中,重新审视人类的位置与探索的使命。 四年时间过去,《张朝阳的物理课》已开展270余场直播课、30多堂线下课,累计在线时长突破26,000 分钟,让深奥的物理理论回归生活,也让大众认识到"万物皆物理,处处是物理"。 明天22:00,搜狐创始人、董事局主席兼首席执行官、物理学博士张朝阳将以"我们所居住的太阳系"为 主题,硬核开启2026跨年演讲。这一次,他将带我们坐着思想的飞船,从太阳附近出发,去访问水金地 火木土星,与广大网友一起硬核推导太阳系的基本参数,展示数学与物理之美。届时,搜狐视频关注流 账号"张朝阳"将进行全程直播,诚邀大家共同在跨年之夜仰望星空,思考宇宙。 当我们仰望苍穹,或许会心生疑惑:在这浩渺无垠的宇宙之中,是否存在与地球相仿的星球,是否孕育 着神秘的地外生命?宇宙之辽阔,远超我们的想象,可观测的宇宙直径 ...
张朝阳:走过迷失,重构自己
Jing Ji Guan Cha Wang· 2025-12-30 01:48
编者按:2025年,经济观察报以"我们的四分之一世纪"为年终特刊主题,旨在通过数十位时代亲历者的 故事,共绘一幅属于这段岁月的集体记忆图谱。 2025年冬日的北京,凌晨四点,当整座城市还沉浸在深沉的梦乡时,搜狐媒体大厦顶层的灯光如期亮 起,张朝阳总会准时出现在办公室。这种近乎苦行僧式的自律,已成为他"重塑"后深入骨髓的习惯。 跑步、游泳、煮咖啡、推演物理公式等日常之外,他将更多时间投入产品体验与用户反馈。"我要成为 搜狐产品最深度的使用者。"张朝阳坦言,自己非软件工程师出身,创业初期过于聚焦营销而疏于产 品,这是过去27年最大的遗憾。 如今,他每周在搜狐视频进行四场英语直播,已坚持9年零4个月。办公室长桌上,写满英语课程手稿的 餐巾纸堆叠成山。这是他从创业初期保留的习惯,搜狐的命名与早期产品灵感均诞生于此。 张朝阳拒绝被年龄定义。直播中,他是扮演奥本海默讲解量子力学的网红老师;镜头外,他在搜狐视频 关注流中与90后、00后打破圈层壁垒,在团队头脑风暴中提出比年轻人更前卫的构想。 与记者长达一个多小时的交谈中,他回顾了MIT(美国麻省理工学院)求学的叛逆时光,感慨回国创业 经历的冰与火般的洗礼,也描摹了在名利场 ...
张朝阳:走过迷失,重构自己|我们的四分之一世纪
Jing Ji Guan Cha Wang· 2025-12-30 01:45
编者按: 2025 年,经济观察报以 " 我们的四分之一世纪 " 为年终特刊主题,旨在通过数十位时代亲历者的故事,共绘一幅属于这段岁月的集体记忆图谱。 2025年冬日的北京,凌晨四点,当整座城市还沉浸在深沉的梦乡时,搜狐媒体大厦顶层的灯光如期亮起,张朝阳总会准时出现在办公室。这种近乎苦行僧式 的自律,已成为他"重塑"后深入骨髓的习惯。 跑步、游泳、煮咖啡、推演物理公式等日常之外,他将更多时间投入产品体验与用户反馈。"我要成为搜狐产品最深度的使用者。"张朝阳坦言,自己非软件 工程师出身,创业初期过于聚焦营销而疏于产品,这是过去27年最大的遗憾。 如今,他每周在搜狐视频进行四场英语直播,已坚持9年零4个月。办公室长桌上,写满英语课程手稿的餐巾纸堆叠成山。这是他从创业初期保留的习惯,搜 狐的命名与早期产品灵感均诞生于此。 张朝阳拒绝被年龄定义。直播中,他是扮演奥本海默讲解量子力学的网红老师;镜头外,他在搜狐视频关注流中与90后、00后打破圈层壁垒,在团队头脑风 暴中提出比年轻人更前卫的构想。 与记者长达一个多小时的交谈中,他回顾了MIT(美国麻省理工学院)求学的叛逆时光,感慨回国创业经历的冰与火般的洗礼,也描摹了在 ...
2025搜狐时尚盛典圆满落幕 以“向心而行”凝聚情绪价值,共探时尚永恒之美
Bei Jing Wan Bao· 2025-12-20 10:21
Group 1 - The Sohu Fashion Gala 2025 was held in Beijing with the theme "Moving Towards the Heart," featuring over 200 artists and creators, showcasing a blend of fashion expression and emotional resonance [1][3] - The event introduced an immersive "Cutting-Edge Creative Show," allowing guests to present their emotional props, emphasizing the fashion statement "I am beautiful for myself" [3][5] - Sohu's founder Zhang Chaoyang highlighted that fashion is influenced by various social factors and emphasized the focus on "emotional value" during the gala [3][39] Group 2 - The gala featured a star-studded red carpet and creative show, showcasing influential fashion trends and styles from various celebrities [5][7] - Notable appearances included Huang Shengyi in a nude pink gown, Hu Bing in a classic navy suit, and Peng Xiaoran in a gray-black gradient dress, all contributing to the event's aesthetic appeal [5][9][11] Group 3 - The event recognized various awards, including Liu Xiaoqing as "Annual Charismatic Person" and Yue Yunpeng as "Annual Cross-Border Person," celebrating their contributions to the entertainment industry [39][41] - "Annual National Drama" was awarded to "Cang Hai Chuan," while "Annual Short Drama" went to "Sheng Xia Fen De La," highlighting the year's successful productions [43][45] Group 4 - The fashion industry awards included Hu Bing as "Annual Fashion Contribution Person," Xu Lu and Song Yanfei as "Annual Fashion Performance Artist" and "Annual Fashion Influence Artist," respectively [54][62] - The event also recognized emerging talents, with awards for "Annual New Talent Actor" and "Annual Potential Actor" going to young actors [52][62] Group 5 - The Sohu Fashion Gala has been a significant platform since its inception in 2012, reflecting the evolution of China's fashion and entertainment industries [63] - The 2025 theme "Moving Towards the Heart" resonates with the current societal focus on emotional value, showcasing the gala's role in connecting stars, industry pioneers, and creators [63][64]
2025搜狐时尚盛典12月18日即将启幕
Bei Jing Wan Bao· 2025-12-04 04:11
Core Insights - The 2025 Sohu Fashion Gala will be held on December 18 in Beijing, focusing on the theme "Moving Towards the Heart," which emphasizes emotional value, emotional economy, and social companionship as emerging trends in the fashion industry [1][3] Group 1: Event Overview - The gala will gather influential fashion pioneers, aesthetic advocates, and cultural creators to discuss the new directions and consumer logic in the fashion industry amidst the integration of emotional needs and AI technology [1][3] - Sohu Video will provide live streaming of the entire event, ensuring broad accessibility [1] Group 2: Key Themes and Trends - "Emotional value" is highlighted as the annual keyword, reflecting a shift in consumer behavior where younger generations are more willing to pay for emotional experiences [3] - The event will feature discussions on topics such as "emotional dressing" and "self-fashion," showcasing the contemporary fashion philosophy of "beauty for oneself" [3] Group 3: Historical Context and Evolution - Since its inception in 2012, the Sohu Fashion Gala has evolved to reflect industry trends, introducing various awards that align with emerging marketing and consumption patterns, such as e-commerce and live streaming [4] - The 2025 gala marks a significant shift by centering on "emotional value," indicating a rethinking of fashion definitions and a keen understanding of contemporary societal values [4]
搜狐创始人张朝阳:“关注流”在发展初期,不特别追求商业化
Zhong Guo Jing Ying Bao· 2025-11-29 13:20
Group 1 - The core concept of "关注流" is to provide a video social content distribution platform that emphasizes real human interaction over algorithm-driven content delivery [2] - Zhang Chaoyang, the founder and CEO of Sohu, highlighted that "关注流" supports various content formats including short videos, mid-length videos, live streaming, and text, focusing on social distribution rather than machine recommendations [2] - The current business model of "关注流" is still in the development phase, with the platform not yet pursuing commercialization and even providing subsidies to users for content creation [2] Group 2 - Sohu's Q3 2025 financial report indicated total revenue of 180 million yuan, a year-on-year increase of 9%, and a net profit of 9 million USD, marking a turnaround from previous losses [2] - Online gaming revenue contributed 162 million USD, while marketing services generated 14 million USD [2] - As part of a stock repurchase plan, Sohu has bought back 7.6 million American depositary shares for approximately 97 million USD as of November 13 [2]
搜狐张朝阳:加大美剧采购 丰富“关注流”内容生态
Zheng Quan Ri Bao Wang· 2025-11-28 10:04
Core Insights - Sohu is transforming from a traditional internet media platform to a social platform, with a focus on its "Attention Flow" business, which emphasizes social interactions through video content [1][2] Group 1: Business Strategy - The "Attention Flow" business model centers on human social distribution rather than algorithmic recommendations, aiming to enhance user engagement through real-life social connections [2][3] - Sohu Video is implementing a multi-content strategy, including a mix of short and long-form content, and is reviving its American drama strategy to strengthen its platform's uniqueness [2][3] - The platform is currently in a developmental phase and is not aggressively pursuing commercialization, instead providing subsidies to users and creating income opportunities through short video postings [3] Group 2: Content and Community Engagement - Sohu Video is increasing its procurement of American dramas and films to enrich the content ecosystem of "Attention Flow," despite challenges like piracy [3][4] - The platform is fostering community culture through real social interactions, organizing offline events such as the Sohu Video National Style Festival and dance competitions to enhance user loyalty [4] - The emphasis on user interactions, such as sharing and commenting, is designed to build trust and deepen connections between creators and users, further enhancing the platform's social value [4]