Core Insights - The Tsinghua University Press made its debut at the 2025 "Me and the Ditan" Beijing Book Fair, integrating high culture with everyday life, creating a unique experience that combines park strolling, book hunting, and lifestyle enjoyment [1][3] - The press showcased over 150 carefully selected books across various fields, including military, technology, and educational materials, appealing to diverse reader interests [1][2] Group 1: Reader Demographics and Trends - The reader demographic at the Ditan Book Fair spans all age groups, with elderly readers frequenting on weekdays and young parents visiting on weekends, indicating a broad appeal [2] - There is a noticeable shift in reader preferences from merely seeking low prices to making precise selections based on interests, with students and young enthusiasts actively purchasing specialized books [2] Group 2: Cultural and Creative Products - This year, Tsinghua University Press introduced cultural and creative products, which became a highlight of their booth, featuring items like notebooks and stationery that incorporate motivational quotes from the university [2] - The most popular product was the merchandise related to "A Thousand Lives, A Thousand Charms," with over 1,000 units sold, showcasing the success of their creative offerings [2] Group 3: Cultural Engagement and Innovation - The press hosted a themed lecture on "Books as Art," showcasing 27 handmade artist books, which reflects their commitment to innovative book forms [2] - Previous projects, such as the illustrated version of "Shan Hai Jing," have expanded into multilingual editions, enhancing the international reach of Chinese culture [2]