Core Viewpoint - The anticipated "wide-screen straight phone" has been officially initiated, with an engineering model ratio of approximately 16:9, scheduled for internal release in Q4 2026, and is expected to belong to the Huawei brand [10]. Group 1 - The new device is being referred to as a "non-foldable wide-foldable" phone, addressing concerns about its potential "short and fat" design due to the 16:9 aspect ratio [11]. - The design of the "wide-screen straight phone" can be compared to the Huawei Pura X, which was released on March 20 of the previous year and features a 6.3-inch 16:10 wide screen with a resolution of 2120×1320 [11]. - The Huawei Pura X supports a variable refresh rate of 1-120Hz LTPO 2.0, HDR Vivid, and 1440Hz PWM dimming, enhancing user experience [11]. Group 2 - To meet user demands, merchants have already launched "non-foldable protective cases" for the Huawei Pura X, and some users have customized straight screen tempered glass [16]. - Huawei's Executive Director and Chairman of the Product Investment Committee, Yu Chengdong, emphasized that the width significantly enhances the reading experience, which led to the development of the 16:10 "wide" aspect ratio for the Pura X [16]. - The Huawei Pura X's 16:10 wide screen offers unique advantages in viewing, gaming, and browsing, providing a broader perspective for watching dramas, more details in gaming graphics, and a wider view for reading news and images [16].

Core Viewpoint - The upcoming "wide-screen flat phone" is officially in development, expected to be released in Q4 2026, likely as a continuation of Huawei's Pura X model, which features a unique screen ratio advantageous for media consumption [1][2]. Group 1: Product Development - The new device is speculated to have an aspect ratio of approximately 16:9 or 16:10, which aligns with current media standards [1]. - The Huawei Pura X, launched on March 20 last year, was the first phone to fully integrate HarmonyOS 5 and featured a 6.3-inch screen with a resolution of 2120×1320 [1][2]. Group 2: Market Reception - Many consumers expressed interest in the Pura X but were hesitant about the foldable design, indicating a potential market for a non-foldable wide-screen option [2]. - The Pura X has reportedly achieved over one million cumulative activations, suggesting a strong demand for wide-screen devices [2]. Group 3: Competitive Landscape - The introduction of the flat-screen model may attract users who prefer wide screens but are deterred by the high costs and repair challenges associated with foldable phones [2]. - It is anticipated that three manufacturers will launch new wide-foldable devices this year, with additional domestic brands expected to join next year [2].