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宜家中国入驻京东,可送达全国301个城市,降价策略或将继续
Core Insights - JD.com has partnered with IKEA to launch the official IKEA flagship store on JD.com, set to open on August 8 [1] - The flagship store features over 6,500 products across 168 categories, with delivery available in 301 cities nationwide [1] - IKEA's fiscal report for 2024 indicates a revenue decline of 8.9% to €26.5 billion, while net profit increased by 36% to €2.2 billion [1] - The CFO of IKEA stated that the company plans to continue its pricing strategy in the new fiscal year, although specific discount levels have not yet been determined [1]