Core Viewpoint - The indoor formaldehyde removal product market is experiencing rapid growth, but some companies are exploiting consumer anxiety through false advertising, which severely infringes on consumer rights [1][2]. Group 1: Market Demand and Issues - The formaldehyde removal product sector is witnessing a surge in demand as a new consumer category [1]. - There are prevalent issues of false and exaggerated claims in the market, such as "single unit coverage of 180㎡" and "99% removal rate in 2 hours," which are based on small, controlled test environments that do not reflect real household conditions [1]. - Some brands mislead consumers by presenting ozone as "active oxygen" or "super oxygen," avoiding health hazard warnings [1]. Group 2: Consumer Guidance and Recommendations - The Beijing-Tianjin-Hebei Consumer Association has issued consumer tips urging rational evaluation of advertisements and caution against "quick-effect myths" [2]. - Consumers are advised to verify product labels for clear core ingredient listings and to avoid vague terms like "herbal essence" and "active oxygen" [2]. - It is recommended to request complete third-party test reports to validate product effectiveness and to avoid purchasing "three no" products (no manufacturer name, no address, no quality certification) [2]. - Consumers should retain proof of purchase, such as invoices and transaction records, to support legal rights in case of false advertising or product issues [2].