Core Insights - The emerging profession of medical companions is addressing the increasing difficulty elderly individuals face in accessing healthcare services, particularly in Shanghai where the number of certified companions has surpassed one thousand [1] - The professionalization of medical companions is hindered by a lack of regulatory standards and recognition within the national occupational classification system, leading to issues such as identity ambiguity and market disruption by unscrupulous entities [1] - The current pricing model for companion services is primarily low-cost due to the weak willingness of elderly individuals to spend, which poses challenges for establishing a sustainable business model [1] Short-term and Long-term Solutions - Short-term efforts should focus on promoting national occupational certification for medical companions and establishing nationwide service standards [2] - Long-term strategies should include talent development through specialized training programs, enhancing job security with dedicated insurance products, and expanding the companion service industry by integrating it with related services like rehabilitation equipment rental and home care [2] - The normalization of the medical companion industry is crucial, with government support to include these services in basic elderly care offerings and companies leveraging technology to improve efficiency and service quality [2]