陪伴经济带来新的就业机会、服务供给与消费场景。应引导陪伴经济走向正规化、专业化，真正成为温 暖人心的产业 假期旅行没有伴儿，有人陪游；老人看病，子女不在身边，有专业陪诊；玩网络游戏想快速提高技能， 有游戏陪玩……近年来，陪伴经济兴起，这种新兴经济形态服务形式涵盖线上陪聊、陪玩，以及线下陪 诊、陪购、陪游、陪学等多种场景。 陪伴经济带来新的就业机会、服务供给与消费场景，但也浮现出服务质量参差不齐、安全保障缺失、伦 理边界模糊等问题，陪伴经济在快速发展的同时，也需监管相伴。 但陪伴经济在发展过程中出现的一些问题引发不少质疑和争议。私人陪游收费不透明，缺乏规范保障， 口头协议容易产生纠纷；专业陪诊不专业，缺乏基本的医疗常识，还可能泄露患者个人信息；游戏陪玩 涉嫌商业代练，诱导消费，甚至存在灰色地带等等。陪伴经济的供需双方都需要权益保障，服务提供者 可能面临服务争议、费用争议、责任划分等风险；雇佣者可能对服务质量、服务费用等不满意却难以维 权。如果发生人身安全意外，双方还会产生责任划分等问题。因此需要从制度、监管等层面保障陪伴服 务供需双方的权益。 陪伴经济前景广阔，有机构预测，2025年我国陪伴经济的市场规模将达到 ...

以下文章来源于刘润 ，作者点这里关注→ 刘润 . 刘润，润米咨询创始人，"5分钟商学院"课程主理人，著名商业顾问，曾为海尔、中远、恒基、百度等 企业提供过战略咨询服务，每年10月举办"进化的力量·年度演讲"，为创业者企业家提供年度规划的参 考方向，一起更早看到未来。使命：降低商业的认知门槛。 关于 银发经济 ，我们可能都理解错 了。 媒体上，报告里，到处都在说，中国正在快速"变老"。于是，我们脑海里，也全都塞满了各种关 于"老年人"的想象。比如，他们有钱有闲。比如，他们爱旅游，国内逛遍名山大川，国外打卡热门景 点。再比如，他们舍得投资健康，保健品，营养品，样样都愿意买最贵的。 可是，这种"以为"真的就是对的吗？我们真的了解老人吗？前段时间，我在办公室看到了一份青山资 本的报告，刷新了我的一些认知。作为国内著名的天使投资机构，青山资本的报告和研究，往往能给 我们带来很多启发。 在这份叫《老，无所"依"丨青山资本2025年度研究》报告里，青山资本基于大量的数据，研究了中 国的银发人群。我反复读了几遍，有个很深刻的收获： 今天中国的银发人群，正在经历一场结构性分化，而只有理解了这种分化，你才能抓住这里面的机 会。 ...

以市场逻辑弥补因家庭结构和社会变迁所带来的生活需求缺口，这是"陪伴经济"的价值所在 前不久，笔者因为腿脚不便约了陪诊。帮着等叫号、提醒去诊室，十分省心；发票、报销等事项，交代 得一清二楚；各个楼层的自助服务机哪里人少，也了如指掌。专业的陪伴服务，极大提高了患者的就诊 体验。 如今，陪诊、陪护、城市陪拍、装修陪跑……各式各样的陪伴服务越来越常见。这些服务以市场化、社 会化方式提供，让获取陪伴变得直接高效，避免了"欠人情"的心理负担，也更好满足了多样化、个性化 的需求。 也要看到，陪伴是人与人的互动，需要稳定而有温度的支持。提供陪伴服务，不能机械地执行流程，而 要基于真诚的共情、积极的关注，把人文关怀融入服务流程。一位从业10年的陪诊员说，他包里永远有 纸巾，以备不时之需，"服务细节和医疗流程一样重要"。同时，要保持合理的边界和距离，筑起安全和 隐私方面的"护栏"，如此才能更好满足情绪价值，建立良好口碑，挖掘市场潜力。 "陪伴经济"的兴起，有深刻的社会根源。一方面，在流动时代，与家人朋友"一北一南""一城一乡"的情 况越来越普遍，一些需要陪伴的场景，亟待给出新的社会化方案。另一方面，新一代消费者更注重倾听 内心的 ...

以市场逻辑弥补因家庭结构和社会变迁所带来的生活需求缺口，这是"陪伴经济"的价值所在 前不久，笔者因为腿脚不便约了陪诊。帮着等叫号、提醒去诊室，十分省心；发票、报销等事项，交代 得一清二楚；各个楼层的自助服务机哪里人少，也了如指掌。专业的陪伴服务，极大提高了患者的就诊 体验。 (责编：杨光宇、胡永秋) 于发展之初，加强标准化建设，短期看可能会放慢市场开拓的步伐，从长远来看则是必不可少的先手 棋。一些机构已在探索细化服务标准和流程规范。比如，中国社会福利与养老服务协会联合包括服务平 台在内的22家单位发布《老年陪诊服务规范》，对服务流程、安全守则、投诉机制等作出规定；一些养 老服务机构也探索建立陪诊全流程服务标准，有的通过数字化平台实时追踪、评估服务。心急吃不了热 豆腐，着力提升供给质量，构建良好服务生态，"陪伴经济"才能实现持续健康发展。 也要看到，陪伴是人与人的互动，需要稳定而有温度的支持。提供陪伴服务，不能机械地执行流程，而 要基于真诚的共情、积极的关注，把人文关怀融入服务流程。一位从业10年的陪诊员说，他包里永远有 纸巾，以备不时之需，"服务细节和医疗流程一样重要"。同时，要保持合理的边界和距离，筑起安全 ...

Core Insights - The "accompanying economy" is emerging as a significant market driven by the needs of the elderly and the younger generation seeking emotional support [2][4][17] - By 2025, the market size of the "accompanying economy" in China is expected to exceed 50 billion yuan, highlighting the potential for growth in medical care and emotional support services [4] Accompanying Services - Accompanying services, such as medical accompaniment, are becoming essential for elderly patients who struggle with complex medical processes [5][7] - A report indicates that 88.54% of elderly individuals in communities face situations where family members cannot accompany them during medical visits, with this figure rising to 98.30% in nursing homes [7] Standardization and Professionalization - The Chinese Society of Welfare and Elderly Care has released the first systematic standards for elderly medical accompaniment services, covering service processes, safety protocols, and training [8] - There is a push towards standardizing and professionalizing accompanying services, including establishing certification mechanisms and service grading systems [8][12] Caregiver Shortage and Quality Issues - There is a significant shortage of qualified caregivers in China, with a projected increase in the number of disabled elderly individuals leading to rising care demands [11] - The quality of caregiving services varies widely due to a lack of standardized training, with many caregivers lacking proper qualifications [11][12] Innovative Care Models - The "no accompaniment care" model is being piloted in several cities, allowing hospitals or third-party services to take over traditional family caregiving roles [13][14] - This model aims to enhance care efficiency and clarify responsibilities, addressing the challenges posed by geographical separation between elderly patients and their families [13][14] Emotional Support Services - The younger generation is driving the demand for emotional support services, leading to the rise of "buddy culture" where individuals seek companionship for various activities [17] - Emotional support services are becoming commercialized, but the lack of industry standards raises concerns about service quality and consumer protection [17][18] Market Dynamics - The accompanying economy is creating job opportunities and new consumption patterns, but it also raises questions about service quality and regulation [18] - The balance between quality control, trust mechanisms, and operational efficiency will be crucial for companies to succeed in this emerging market [18]

Core Points - The article highlights the introduction of a patient companion service at a hospital in Jiangxi, which allows patients to receive assistance during medical check-ups, enhancing their overall experience [1][3]. Group 1: Service Overview - The hospital offers a companion service where trained nurses accompany patients for their medical appointments, ensuring they receive proper care and support [1][4]. - The service can be easily accessed through an online platform, allowing family members to book appointments for their loved ones [1][4]. Group 2: Patient Experience - A patient, referred to as Wang Dama, expressed satisfaction with the service, noting that it saved her time and effort compared to previous experiences [3]. - The companion nurse, Wang Meifang, efficiently organized the necessary medical checks and provided timely results, contributing to a positive patient experience [2][3]. Group 3: Training and Implementation - The hospital has implemented training programs for its core nursing staff to ensure they are well-prepared to provide this new service [4].

Core Insights - The rise of the companion service industry in China is driven by the increasing aging population and the challenges faced by elderly individuals in accessing medical care [1][5] - The industry is characterized by a growing workforce, with many individuals transitioning from other professions to become companions [2][3] - There are concerns regarding the reliability and quality of companion services, as well as the potential for privacy issues and the need for industry regulation [6][7][8] Industry Overview - The companion service industry has emerged as a response to the difficulties faced by elderly patients who often lack family support during medical visits [1][5] - Companion services typically charge around 200 yuan per order, with prices varying based on the patient's needs and the companion's experience [3] - The industry is seeing a mix of full-time and part-time companions, with many individuals forming teams to enhance service delivery [3][5] Market Demand - There is a strong demand for companion services, not only among the elderly but also among younger individuals who are willing to pay for convenience [5][6] - Hospitals have initiated various programs to assist patients, but the availability of such services is limited, highlighting the role of professional companions in filling the gap [5][7] Challenges and Concerns - The industry faces challenges related to the perception of companions as a legitimate profession, with some viewing it as less reputable [6][8] - There are concerns about the low entry barriers for becoming a companion, which can lead to variability in service quality [6][7] - The need for industry standards and regulations is emphasized to ensure quality service and protect patient privacy [7][8] Future Outlook - Experts suggest that the industry should develop specific standards for qualification and operation to enhance professionalism [8] - There is potential for educational institutions to offer training programs for companions, which could improve service quality and industry recognition [8]

Group 1 - The article highlights the successful transformation of individuals into new job roles such as companion nurses and bathing assistants through skill training programs offered by employment supermarkets [1][4][5] - The training programs are designed to address the skills gap in emerging job markets, providing practical skills that meet the demands of employers [5][9] - Over the past six months, more than a hundred residents have achieved entrepreneurship and employment through these training initiatives [1][5] Group 2 - The employment supermarkets offer a variety of courses, including data labeling, baking, and traditional craft training, which have seen high enrollment rates [5][6] - Companies are collaborating with employment supermarkets to conduct targeted training sessions, effectively bridging the gap between skill training and employment needs [5][9] - The "training plus employment" model is proving to be an effective solution for both job seekers and companies facing labor shortages [5][9]

Core Insights - The emerging profession of medical companions is addressing the increasing difficulty elderly individuals face in accessing healthcare services, particularly in Shanghai where the number of certified companions has surpassed one thousand [1] - The professionalization of medical companions is hindered by a lack of regulatory standards and recognition within the national occupational classification system, leading to issues such as identity ambiguity and market disruption by unscrupulous entities [1] - The current pricing model for companion services is primarily low-cost due to the weak willingness of elderly individuals to spend, which poses challenges for establishing a sustainable business model [1] Short-term and Long-term Solutions - Short-term efforts should focus on promoting national occupational certification for medical companions and establishing nationwide service standards [2] - Long-term strategies should include talent development through specialized training programs, enhancing job security with dedicated insurance products, and expanding the companion service industry by integrating it with related services like rehabilitation equipment rental and home care [2] - The normalization of the medical companion industry is crucial, with government support to include these services in basic elderly care offerings and companies leveraging technology to improve efficiency and service quality [2]

Core Viewpoint - The emergence of new professions, such as medical companions, is creating new opportunities for workers and injecting new momentum into social and economic development [1][2]. Group 1: Industry Overview - The medical companion industry is rapidly growing in response to the increasing demand for assistance among elderly patients in urban areas with concentrated medical resources [2][3]. - Medical companions provide essential services such as appointment scheduling, medication retrieval, and support during medical visits, thereby improving the efficiency of healthcare delivery [2][3]. Group 2: Professional Development - Professional training programs for medical companions are being established to enhance service quality and standardization, with over 140 individuals trained in Chengdu alone [2][3]. - The first batch of specialized vocational certificates for medical companions has been issued, indicating a move towards formal recognition of this profession [1][2]. Group 3: Challenges and Regulation - The industry faces challenges from negative practices such as scalpers and medical brokers, which undermine the credibility of legitimate medical companions [2][3]. - Efforts are underway at the national level to promote the healthy development of the medical companion industry, including the establishment of regulatory frameworks and service standards [3].