Core Insights - Beijing Xinjiahui Shopping Center has been relaunched as a benchmark project for collective economic transformation and upgrading, focusing on the concept of a "family gathering place" [1][3] - The shopping center aims to meet regional consumer demands through spatial renovation and business restructuring, targeting a population within a 3-kilometer radius [1] - The project leverages the high-tech enterprise cluster in Zhongguancun Fengtai Science Park and tourist traffic from World Park to create a triadic consumption ecosystem of "family + business + tourism" [1] Business Strategy - Xinjiahui will upgrade areas such as the outdoor plaza and atrium to serve as interactive and social activity spaces for families [3] - The introduction of new business formats, including sports health and all-day dining, aims to fill the commercial function gap in the region [3]