Core Insights - The Beijing Xinjiahui Shopping Center officially opened on October 16, marking the exit of Aeon Mall after ten years in Fengtai [1] - The center aims to position itself as a "family gathering place," focusing on parent-child and family consumption to invigorate regional commerce [1][3] - The project has undergone significant renovations, including lighting upgrades and the introduction of new brands, with a brand renewal rate exceeding 95% [1][2] Company Overview - The Xinjiahui Shopping Center is located in the Fengtai Technology Park, a key urban industrial area in Beijing, with a potential customer base of approximately 340,000 people within a 3-kilometer radius [2] - The center's management is under Beijing Xinjiahui Commercial Management Co., a wholly-owned subsidiary of Beijing Nanji Star Investment Management Co., which marks its first large-scale commercial project [2] Market Positioning - The shopping center's strategy includes enhancing service quality and optimizing consumer experiences to become a recognizable commercial landmark in the region [3] - The project will focus on introducing first stores, concept stores, and experiential stores, particularly in the dining sector, to cater to family and business needs [1][2]

Core Insights - The official opening of Beijing Xinjiahui Shopping Center marks the exit of Aeon Mall from the commercial scene in Fengtai after ten years of operation [1] - The shopping center aims to position itself as a "family gathering place," focusing on parent-child and family consumption to invigorate the regional commercial landscape [1][10] Project Development - The renovation of Xinjiahui Shopping Center is accelerating, with the completion of lighting projects and the introduction of new brands, achieving a brand signing rate of over 95% [4] - Facilities are being upgraded to cater to both young and elderly customers, including the installation of age-friendly restrooms and nursing rooms [4] - The project is located in Fengtai Technology Park, which has a population of approximately 340,000 within a 3-kilometer radius, with nearly 70% being core consumers [4] Market Positioning - The shopping center's strategy includes enhancing service quality and optimizing consumer experience, aiming to become a recognizable commercial landmark in the region [10] - The center will focus on introducing first stores, concept stores, and experiential stores, particularly in dining categories [4][10] Industry Trends - The shift in consumer behavior is moving from mere shopping to shared experiences, emphasizing emotional connections and family interactions [11] - The commercial space is evolving towards multi-functional lifestyle experiences, where shopping centers serve as venues for relaxation, social activities, and cultural engagement [5][11] Future Outlook - The shopping center's operational strategy will prioritize long-term engagement and continuous innovation to attract families, ensuring a dynamic and appealing environment [12] - The focus will be on creating emotional value through space design, brand mix, and service logic, rather than just traffic or sales metrics [11][12]

Core Insights - Beijing Xinjiahui Shopping Center has been relaunched as a benchmark project for collective economic transformation and upgrading, focusing on the concept of a "family gathering place" [1][3] - The shopping center aims to meet regional consumer demands through spatial renovation and business restructuring, targeting a population within a 3-kilometer radius [1] - The project leverages the high-tech enterprise cluster in Zhongguancun Fengtai Science Park and tourist traffic from World Park to create a triadic consumption ecosystem of "family + business + tourism" [1] Business Strategy - Xinjiahui will upgrade areas such as the outdoor plaza and atrium to serve as interactive and social activity spaces for families [3] - The introduction of new business formats, including sports health and all-day dining, aims to fill the commercial function gap in the region [3]

Core Insights - The last Aeon Mall in Beijing, Fengtai, will cease operations on September 30, 2025, and will be rebranded as Xinjiahui Shopping Center, marking the end of Aeon's presence in the Beijing market [3][4] - The new management, Beijing Xinjiahui Commercial Management Co., aims to transform the shopping center into a "family gathering place" with a focus on enhancing consumer experience and diversifying tenant offerings [5][6] Group 1: Company Transition - Aeon Mall Fengtai, which opened in 2015, was the largest shopping center in Fengtai District at the time, but has faced declining performance, with many tenants closing and promotional activities being observed [3][4] - The closure of Aeon Supermarket in Fengtai marks the end of Aeon's supermarket operations in Beijing, following the closure of other locations in the city [4][5] - Aeon's financial struggles in China are evident, with reported losses exceeding 737 million HKD from 2017 to mid-2024, and a decline in revenue from 86.93 billion HKD in 2023 to 80.95 billion HKD in 2024 [4] Group 2: Market Challenges and Opportunities - The transition to Xinjiahui Shopping Center reflects the challenges faced by traditional large-scale shopping centers in the "cloud consumption" era, where consumer preferences are shifting towards online shopping and experiential retail [6][7] - The new positioning as a "family gathering place" aligns with the trend of transforming commercial spaces into multifunctional lifestyle experiences, but requires careful consideration to attract both family and business clientele [7][8] - The Fengtai Technology Park area, where the shopping center is located, is a key economic zone in Beijing, necessitating a differentiated approach to meet the demands of both family and business consumers [8]

Group 1 - Aeon Mall Beijing Fengtai will officially cease operations on September 30, 2025, marking the end of Aeon projects in Beijing after the closure of the Changping store in 2023 [1] - The Fengtai store was the second Aeon Mall in Beijing, opening seven years after the Changping location in 2008 [1] - Following the closure, there will be no Aeon projects remaining in Beijing [1] Group 2 - Beijing Nanji Star Investment Management Company announced that the Fengtai store will be renamed "Xinjiahui Shopping Center" starting October 1, 2025, and will continue normal operations [3] - The management rights of the shopping center will be transferred to Beijing Xinjiahui Commercial Management Co., a wholly-owned subsidiary of Beijing Nanji Star Investment Management [3] - The new positioning of Xinjiahui Shopping Center will focus on being a "family gathering place," with plans for space upgrades and brand revitalization [3] Group 3 - The project will undergo upgrades to both the outdoor plaza and internal facilities to enhance customer comfort and browsing experience [3] - The shopping center plans to introduce new brands in sports, family, and dining sectors to diversify its offerings [3] - Beijing Nanji Star Investment Management Company, as a village collective economic entity, aims to bring a new look and vitality to the shopping center through a professional management team [7]

Core Points - Aeon Mall Beijing Fengtai will cease operations on September 30, 2025, marking the end of Aeon projects in Beijing [2][5] - The shopping center will be renamed "Xinjiahui Shopping Center" and will continue normal operations starting October 1, 2025 [4][6] - Beijing Nanji Star Investment Management Company will take over the management of the shopping center through its subsidiary, Beijing Xinjiahui Commercial Management Co., Ltd. [4][5][9] Group 1 - The Aeon Mall Beijing Fengtai was the second Aeon mall in Beijing, opening after the first one in Changping in 2008 [2] - Following the closure of the Changping location in 2023, the Fengtai store became the only remaining Aeon mall in Beijing [2] - The new management aims to enhance customer experience through space upgrades and brand revitalization, focusing on family-oriented offerings [4][9] Group 2 - The project will undergo renovations to improve public spaces and internal facilities, enhancing customer comfort and shopping experience [4][7] - The management has already completed transitions with existing tenants and plans to introduce new brands in sports, family, and dining sectors [4][6] - The new management team is expected to bring a fresh perspective and vitality to the shopping center [9]

Core Insights - The Aeon Mall in Fengtai, Beijing, will cease operations on September 30, 2025, marking the end of Aeon's presence in the Beijing shopping center market [4][5] - The shopping center will be rebranded as "Xinjiahui Shopping Center" and will focus on a "family gathering place" concept, aiming to address homogenization in the local commercial landscape [1][8] Company Developments - Aeon has been withdrawing from the Beijing market, with the Fengtai location being the last of its shopping centers in the city, following the closure of other stores [5] - The company reported a revenue decline from HKD 86.93 billion in 2023 to HKD 80.95 billion in 2024, with a net loss of approximately HKD 3.41 billion [5] Industry Trends - The closure of Aeon Mall reflects the challenges faced by traditional large shopping centers in the "cloud consumption" era, where consumer preferences are shifting towards online shopping and experiential retail [9][14] - The new management under Beijing Xinjiahui Commercial Management Co. aims to enhance the shopping experience by introducing diverse brands focused on family-oriented consumption, including dining and entertainment [8][13] Market Positioning - The Xinjiahui Shopping Center will undergo significant upgrades to its space and brand offerings, targeting family consumers and enhancing the overall shopping experience [8][13] - The Fengtai area, being a core business district, requires a nuanced approach to attract both family and business clientele, balancing different consumer needs throughout the week [13][14]

Core Points - Beijing Nanji Star Investment Management Company announced that the Aeon Mall Beijing Fengtai Shopping Center will cease operations on September 30, 2025, and will be renamed "Xinjiahui Shopping Center" starting October 1, 2025 [1] - The overall management rights of the shopping center will be transferred to Beijing Xinjiahui Commercial Management Co., Ltd., a wholly-owned subsidiary of Beijing Nanji Star Investment Management Company [1] Group 1 - The Xinjiahui Shopping Center will focus on becoming a "family gathering place" and will initiate two major projects: space upgrades and brand renewal [8] - The project will upgrade the outdoor plaza and internal facilities to enhance customer comfort and shopping experience [8] - The company has completed the smooth transition of several existing tenants and plans to introduce more new brands in sports, parenting, and dining to diversify its offerings [8] Group 2 - Beijing Nanji Star Investment Management Company, as a village collective economic enterprise, will establish a professional management team to operate the large commercial complex, aiming to bring a new look and vitality to the shopping center [8]