Group 1 - Aeon Mall Beijing Fengtai will officially cease operations on September 30, 2025, marking the end of Aeon projects in Beijing after the closure of the Changping store in 2023 [1] - The Fengtai store was the second Aeon Mall in Beijing, opening seven years after the Changping location in 2008 [1] - Following the closure, there will be no Aeon projects remaining in Beijing [1] Group 2 - Beijing Nanji Star Investment Management Company announced that the Fengtai store will be renamed "Xinjiahui Shopping Center" starting October 1, 2025, and will continue normal operations [3] - The management rights of the shopping center will be transferred to Beijing Xinjiahui Commercial Management Co., a wholly-owned subsidiary of Beijing Nanji Star Investment Management [3] - The new positioning of Xinjiahui Shopping Center will focus on being a "family gathering place," with plans for space upgrades and brand revitalization [3] Group 3 - The project will undergo upgrades to both the outdoor plaza and internal facilities to enhance customer comfort and browsing experience [3] - The shopping center plans to introduce new brands in sports, family, and dining sectors to diversify its offerings [3] - Beijing Nanji Star Investment Management Company, as a village collective economic entity, aims to bring a new look and vitality to the shopping center through a professional management team [7]

Core Insights - The Aeon Mall in Fengtai, Beijing, will cease operations on September 30, 2025, marking the end of Aeon's presence in the Beijing shopping center market [4][5] - The shopping center will be rebranded as "Xinjiahui Shopping Center" and will focus on a "family gathering place" concept, aiming to address homogenization in the local commercial landscape [1][8] Company Developments - Aeon has been withdrawing from the Beijing market, with the Fengtai location being the last of its shopping centers in the city, following the closure of other stores [5] - The company reported a revenue decline from HKD 86.93 billion in 2023 to HKD 80.95 billion in 2024, with a net loss of approximately HKD 3.41 billion [5] Industry Trends - The closure of Aeon Mall reflects the challenges faced by traditional large shopping centers in the "cloud consumption" era, where consumer preferences are shifting towards online shopping and experiential retail [9][14] - The new management under Beijing Xinjiahui Commercial Management Co. aims to enhance the shopping experience by introducing diverse brands focused on family-oriented consumption, including dining and entertainment [8][13] Market Positioning - The Xinjiahui Shopping Center will undergo significant upgrades to its space and brand offerings, targeting family consumers and enhancing the overall shopping experience [8][13] - The Fengtai area, being a core business district, requires a nuanced approach to attract both family and business clientele, balancing different consumer needs throughout the week [13][14]