零售业沉浸式体验

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泡泡玛特泰国店被指撞脸名创优品,双方暂无回应
Xin Lang Ke Ji· 2025-08-11 07:49
Core Viewpoint - The opening of Pop Mart's flagship store in Thailand has sparked discussions about its design similarities to Miniso's store, raising questions about originality in retail design [2]. Group 1: Company Reactions - Both Pop Mart and Miniso have not provided official responses to the claims of design similarity [2]. Group 2: Design Similarities - The flagship store of Pop Mart in Bangkok features a high-saturation color scheme, flowing lines to separate different areas, and a theme reminiscent of an amusement park, which has drawn comparisons to Miniso's design [2]. - Some netizens argue that the design styles are indeed very similar, while others believe that high saturation alone does not imply a lack of originality [2]. Group 3: Industry Insights - The discussion around the design similarities highlights a broader trend in the retail industry towards immersive experiences, suggesting that the core competition lies in unique IP culture rather than just store aesthetics [2].