一位接近盒马的相关人士告诉经济观察报，李卫平在盒马内部 有"大姐"之称，在区域运营方面有丰富经验和较强的执行风 格。 作者：郑明珠 封图：图虫创意 12月1日，大润发母公司高鑫零售有限公司（06808.HK，下称"高鑫零售"）迎来了新任首席执行 官（CEO），在盒马工作7年多的李卫平从沈辉手中接下了这一职务。根据高鑫零售的公告，沈辉 因家庭事务辞任CEO一职。 这也是高鑫零售大股东变化后的一次重要的管理层变动。今年2月，阿里集团退出，德弘资本出资 131.38亿元成为高鑫零售控股股东。此后，大润发创始人黄明端辞任董事会主席，由来自德弘资 本的华裕能接任。 战略转型 此次CEO更迭标志着在新控股股东主导下，高鑫零售的管理层调整与战略变革进入新阶段。 行业"老兵" 公告显示，高鑫零售与李卫平签订了为期三年的服务协议。李卫平作为执行董事不收取任何董事袍 金，但作为首席执行官享有336万元的固定年薪以及每年管理层花红。 此次接任的李卫平，现年47岁，是一位拥有超过20年零售行业经验的"老兵"。她于1999年毕业 于北京机械工业学院，职业生涯始于华润超级市场有限公司，历任采购经理及高级经理。她还曾担 任乐天超市有限公司 ...

Core Viewpoint - The appointment of Li Weiping as the new CEO of Gao Xin Retail marks a significant management change under the new controlling shareholder, Dehong Capital, indicating a new phase of strategic transformation for the company [1][4]. Management Change - Li Weiping, with over 20 years of retail experience, has signed a three-year service agreement with Gao Xin Retail, receiving an annual salary of 3.36 million yuan [2]. - Li previously worked at Hema for over seven years, where she held various leadership roles and was known for her strong execution style and regional operational experience [2][3]. Strategic Transformation - Gao Xin Retail has introduced a three-year strategy focusing on "healthy products + joyful experiences + thoughtful services," aiming to transform stores into community life centers through a multi-format approach [3][5]. - The company has faced significant financial challenges, with a net loss of 1.23 billion yuan reported for the six months ending September 30, 2025, alongside a 12.1% decrease in revenue [4][5]. Operational Adjustments - The company has initiated a front warehouse project to enhance delivery efficiency and has established front warehouses in five locations, with plans to increase online sales contribution to 40-50% over the next three years [5][6]. - Gao Xin Retail is actively promoting store renovations, with plans to complete over 200 store adjustments by the next fiscal year, focusing on product differentiation and enhancing private label offerings [6].

Core Viewpoint - Gao Xin Retail announced the appointment of Li Weiping as the new Executive Director and CEO, effective December 1, following the resignation of Shen Hui due to family reasons. This leadership change is seen as a strategic move for the company's ongoing reform efforts [1]. Group 1: Leadership Transition - Shen Hui's contributions to the company's strategic implementation and business upgrades were acknowledged, particularly his focus on "returning to the essence of retail" and enhancing brand competitiveness [1]. - Li Weiping's appointment is viewed as a significant step in Gao Xin Retail's strategic layout, as the company is at a critical juncture in its reform process [1]. - Li Weiping has 26 years of experience in the retail industry and previously held key positions at Hema, where she successfully led the team to profitability and national operations [1]. Group 2: Strategic Vision - Li Weiping plans to develop Gao Xin Retail's blueprint from three dimensions: enhancing product quality to meet new customer standards, creating an agile decision-making mechanism, and accelerating store upgrades and multi-format collaboration [2]. - The company currently operates three main brands: RT-Mart, RT-Mart Super, and M Membership stores, with over 500 stores across 205 cities in 29 provinces and regions [2]. - Online platforms like RT-Mart Fresh have reached a user base of 100 million, indicating significant growth in brand influence and customer reach [2].