Core Insights - Meituan Flash Purchase has announced the launch of "Brand Official Flash Warehouses," allowing brands to set up official flagship stores and providing infrastructure for instant retail [1][2][4] - This initiative represents a significant innovation in the retail sector, expanding from traditional retail brands to purely online e-commerce brands [1][2] - The rapid growth of instant retail highlights the urgent need for innovation in physical retail operations [1][2] Group 1: Brand Official Flash Warehouses - The "Brand Official Flash Warehouses" have been quietly piloted in various locations, with over a hundred brands, including Sony PlayStation and JBL, already participating [2][3] - The initiative aims to help brands explore the growth potential of flash warehouse models, transforming instant retail into a stable, efficient, and low-cost business model [2][3] - The future expansion plans include covering various categories such as 3C, beauty, sports, clothing, and more, with expectations to involve thousands of brands [3][4] Group 2: Consumer Behavior and Market Trends - Consumers are increasingly expecting immediate access to products, with the "30-minute flash purchase" model becoming more popular [3][4] - Brands, especially those reliant on e-commerce, face rising online channel costs and competition, driving the need for new retail channels that are cost-effective and scalable [3][4] - The upcoming "Double 11" shopping festival will see hundreds of new brands leveraging the "Brand Official Flash Warehouses" to participate in both online and offline channels [4]