新京报讯（记者秦胜南）11月1日新京报记者获悉，美团闪购日前宣布将联合上万个品牌建设"品牌官旗 闪电仓"。品牌可通过入驻"品牌官旗闪电仓"在美团闪购开设官方旗舰店，美团闪购将为品牌搭建仓 储、配送、数字化系统等即时零售"基建"，助力各类品牌轻资产、低成本"拎包入驻"即时零售，开拓经 营新主场。 美团闪购方面表示，经过前期试点探索，"品牌官旗闪电仓"未来预计将拓展至上万个品牌，覆盖3C、 美妆、运动、服饰、母婴、宠物、百货等各个品类。 据美团闪购相关负责人透露，"品牌官旗闪电仓"是顺应品牌革新意愿的产物，"在闪电仓业态快速增长 的同时，我们接到了大量品牌合作的需求，在和品牌共同试点之后，我们决定帮助品牌入仓，迅速切入 即时零售。"美团闪购负责帮助品牌搭建整套闪电仓经营的数字化基建，品牌方掌握运营方面的完整自 主权。 据了解，今年双11大促期间，上述数百家新品牌也将借助美团"品牌官旗闪电仓"，首次以新模式在线下 线上双渠道参与双11。 编辑 唐峥 校对 张彦君 这是全球首个由品牌官方开设即时零售旗舰店的业态创新，闪电仓业态将从传统零售品牌，进一步拓展 至纯线上的电商品牌。 此前，德勤发布报告称，2025年中国零售 ...

随着"30分钟闪购万物"的消费模式深入人心，消费者对于品牌的期待也在不断发生变化：希望任何商品 都能即买即用，闪购到家。而对于品牌商，特别是传统依赖电商渠道的品牌来说，当前线上渠道的流量 成本不断升高、竞争压力过大，寻找"成本低、心智强、规模大、复购稳"的零售新渠道，成为了行业的 核心需求。 据美团闪购相关负责人透露，"品牌官旗闪电仓"是顺应品牌革新意愿的产物，"在闪电仓业态快速增长 的同时，我们接到了大量品牌合作的需求，在和品牌共同试点之后，我们决定帮助品牌入仓，迅速切入 即时零售。"美团闪购负责帮助品牌搭建整套闪电仓经营的数字化基建，品牌方掌握运营方面的完整自 主权。借助"官旗闪电仓"，品牌可用最低成本完成销售，为消费者提供"24小时营业，30分钟商品到 手"的极致购物体验。 "未来的品牌经营将逐步转向'用产品力打造极致体验、建立品牌忠实社群，用闪电仓完成销售与基于用 户需求的创新'。"美团闪购相关负责人认为，这种零售渠道创新有望从根本上提振品牌增长，带动零售 业进入"品牌入仓，扎根即时零售新主场"的时代。 今年以来，零售业持续发生变化。一方面，传统零售品牌的门店受限于高昂的房租人力等成本，逐渐 从"销售 ...

Daily Retail News 零售资讯 ◀ 一图速览·最重要的商业新闻与行业动态 美团闪购将联合上万个品牌 建设"官闻闪到仓" 助力各类品牌轻资产、 低成本"拎包入驻"即时零售 ▌美团闪购联合上万品牌建设"官旗闪电仓" 10月30日消息,美团闪购宣布联合上万个品牌建设"品牌官 旗闪电仓"。品牌可通过入驻"官旗闪电仓"在美团闪购开 设官方旗舰店，美团闪购将为品牌搭建仓储、配送、数字化 系统等即时零售"基建"，助力各类品牌轻资产、低成本 "拎包入驻"即时零售。美团闪购方面表示，"品牌官旗闪 电仓"未来预计将拓展至上万个品牌,覆盖3C、美妆、运 动、服饰、母婴、宠物、百货等各个品类。 | 刘强东请15万京东外卖全职骑手吃肯德基 10月30日消息,京东集团创始人、董事局主席刘强东购买了 肯德基,请京东外卖全体全职骑手吃汉堡喝可乐,犒劳骑手 们京东11.11开门红送单辛苦了。今年3月以来，京东率先与 全职骑手签订正式劳动合同,为其缴纳五险一金,并全额承 担骑手个人所需缴纳的部分,目前京东外卖全职骑手超15万 人。 | 小杨臻选首家线下店开业 10月30日，沉寂已久的小杨哥携其自营品牌 "小杨臻选"首 家线下门店亮 ...

今年以来，即时零售领域的竞争备受各界关注。德勤此前发布报告称，2025年中国零售的传统线下业态不及预期，但即时 零售等新业态快速增长，凸显了实体零售运营策略创新的迫切性。快速增长的即时零售如何助力品牌创新运营策略和业态，是 行业内共同关注的课题。有行业人士表示，美团闪购面向品牌的一系列动作，意味着"如何帮助品牌找增量"是头部即时零售平 台关注的焦点，依赖传统渠道的电商品牌加速布局即时零售等新渠道，将是一段时间内的行业趋势。 （编辑 郭之宸） 据了解，目前索尼PlayStation、珀莱雅、罗技、金士顿、毛戈平、欧莱雅、蕉下、徕芬等超百个品牌已经率先入驻"品牌官 旗闪电仓"，北京、上海、广州、深圳、成都、长沙等数十个城市的消费者可在上述品牌开设在美团闪购的"官方旗舰店"购 物。 此外，美团方面表示，将针对成熟的快消品牌推出多项旨在提升流转效率、加快商品创新的数智化工具，也将向全行业各 类零售商家投入更多研发资源，提供美团牵牛花等数字化"基建"，及多项AI辅助即时零售经营工具。伊利、青岛啤酒、百事、 苏菲、宝洁等国内外品牌已与美团闪购相关业态深度合作。 本报讯 （记者梁傲男）继超百家品牌官宣入驻美团"品牌官旗闪电 ...

针对大量电商品牌陷入传统平台流量内卷，又缺少渠道拓展机会的问题，美团闪购将提供针对性解决方 案"品牌官旗闪电仓"，通过为品牌搭建仓储、配送、数字化系统等"基建"，使品牌实现"成本更低、心 智更强、规模更大、复购更稳"的新增长，不必在传统平台上被迫参与价格内卷，"左手流量倒右手"。 据了解，目前索尼PlayStation、珀莱雅、罗技、金士顿、毛戈平、欧莱雅、蕉下、徕芬等超百个品牌已 经率先入驻"品牌官旗闪电仓"，北京、上海、广州、深圳、成都、长沙等数十个城市的消费者可在上述 品牌开设在美团闪购的"官方旗舰店"购物。 继昨日超百家品牌官宣入驻美团"品牌官旗闪电仓"后，今日美团官方微信发布消息称，美团闪购正式推 出面向国内外品牌的全套增长解决方案，将为缺少线下渠道的电商品牌、成熟的快消品牌及全行业零售 商家提供针对性增长方案。 此外，美团方面表示，将针对成熟的快消品牌推出多项旨在提升流转效率、加快商品创新的数智化工 具，也将向全行业各类零售商家投入更多研发资源，提供美团牵牛花等数字化"基建"，及多项AI辅助即 时零售经营工具。伊利、青岛啤酒、百事、苏菲、宝洁等国内外品牌已与美团闪购相关业态深度合作。 今年以来，即 ...

Core Insights - Meituan has launched a comprehensive growth solution called "Brand Official Flag Lightning Warehouse" aimed at e-commerce brands lacking offline channels and mature fast-moving consumer goods (FMCG) brands, as well as retailers across various industries [1] - The solution addresses the issue of e-commerce brands being trapped in traditional platform traffic competition and lacking channel expansion opportunities, allowing brands to achieve lower costs, stronger brand recognition, larger scale, and more stable repurchase rates [1] - Over a hundred brands, including Sony PlayStation, Proya, Logitech, Kingston, and L'Oreal, have already joined the "Brand Official Flag Lightning Warehouse," enabling consumers in major cities to shop at these brands' official flagship stores on Meituan [1] Industry Developments - Meituan plans to introduce multiple digital tools aimed at enhancing circulation efficiency and accelerating product innovation for mature FMCG brands [1] - The company will invest more research and development resources to provide digital infrastructure and AI-assisted instant retail management tools to various retail businesses [1] - Notable domestic and international brands such as Yili, Qingdao Beer, Pepsi, Sofy, and Procter & Gamble have engaged in deep cooperation with Meituan's related business segments [1]

Core Insights - The competition among e-commerce giants is intensifying in the instant retail sector, particularly during the "Double 11" shopping festival, with Meituan Shanguo launching the "Brand Official Flagship Lightning Warehouse" initiative to support brands in entering the instant retail market [2][4] Group 1: Meituan's Strategy - Meituan Shanguo plans to collaborate with over ten thousand brands to establish "Brand Official Flagship Lightning Warehouses," allowing brands to set up official flagship stores on the platform with support for warehousing, distribution, and digital systems [2][3] - The initiative aims to provide brands with a low-cost entry into instant retail, enabling a shopping experience where products can be delivered within 30 minutes [3][5] - As of October, over a hundred brands, including Sony PlayStation and L'Oreal, have already joined the "Brand Official Flagship Lightning Warehouse" program, which has been piloted in major cities like Beijing and Shanghai [3][5] Group 2: Competitors' Responses - Competitors like Taobao and JD.com are also ramping up their efforts in instant retail, with Taobao launching "Taobao Flash Purchase" and offering aggressive subsidies to attract customers [4][5] - JD.com reported a significant increase in user transactions for 3C digital products through its "JD Seconds" service, with a year-on-year growth of 350% during the "Double 11" period [4][5] - The collective actions of these e-commerce giants indicate a shift in the industry, where instant retail is becoming a core battleground rather than a supplementary channel [5][6] Group 3: Industry Trends - Deloitte's report suggests that traditional offline retail growth in China will lag behind expectations, while instant retail and other new business models will continue to grow rapidly [5] - The instant retail market is projected to have a growth potential in the trillion-yuan range, driven by the integration of offline merchant resources and short-distance delivery networks [5][6] - Analysts highlight that Meituan has established a competitive edge in instant retail, but traditional platforms like JD and Alibaba are accelerating their resource investments to compete effectively in this space [5][6]

北京商报讯（记者 张天元）10月29日，美团闪购宣布将联合上万个品牌建设"品牌官旗闪电仓"。品牌 可通过入驻"官旗闪电仓"在美团闪购开设官方旗舰店，美团闪购将为品牌搭建仓储、配送、数字化系统 等即时零售"基建"，助力各类品牌轻资产、低成本"拎包入驻"即时零售，开拓经营新主场。今年"双 11"大促期间，上述数百家新品牌也将借助美团"品牌官旗闪电仓"，首次以新模式在线下线上双渠道参 与"双11"。 今年以来，零售业持续发生变化。一方面，传统零售品牌的门店受限于高昂的房租人力等成本，逐渐 从"销售渠道"转变为"体验展示中心"，品牌持续加强线上布局。另一方面，不少电商品牌也开始探索即 时零售新模式，力图打开新的销售通路。美团闪购推出"品牌官旗闪电仓"，旨在帮助各类品牌充分探索 闪电仓业态的增长潜力。美团闪购方面表示，经过前期试点探索，"品牌官旗闪电仓"未来预计将拓展至 上万个品牌，覆盖3C、美妆、运动、服饰、母婴、宠物、百货等各个品类。 北京商报记者了解到，"品牌官旗闪电仓"已经在各地低调试点数月。从美团闪购页面看，10月份以来， 已有索尼PlayStation、珀莱雅、JBL、自然堂、薇诺娜、全棉时代、罗技、金士顿 ...

Core Viewpoint - Meituan Flash Purchase has announced the establishment of "Brand Official Flash Warehouses" in collaboration with thousands of brands, aiming to facilitate low-cost and asset-light entry into instant retail for various brands [1][7]. Group 1: Business Model Innovation - The "Brand Official Flash Warehouse" represents a global innovation where brands can set up official flagship stores for instant retail [7]. - The initiative has already seen participation from over a hundred brands, including Sony PlayStation, JBL, and L'Oreal, with warehouses launched in major cities like Beijing, Shanghai, and Guangzhou [7][8]. Group 2: Market Trends - The retail industry is undergoing significant changes, with traditional retail brands shifting from sales channels to experience centers due to high costs [7]. - E-commerce brands are exploring instant retail models to open new sales channels amid rising online traffic costs and competitive pressures [8]. Group 3: Strategic Goals - Meituan Flash Purchase aims to help brands explore the growth potential of the flash warehouse model, transforming instant retail into a stable, efficient, and low-cost business model [7][8]. - The company plans to expand the "Brand Official Flash Warehouse" to cover thousands of brands across various categories, including electronics, beauty, and apparel [7].

即时零售行业发展报告（2024）截图 即时零售自然也是中国平台型企业竞争的热土。公开数据显示，美团闪购等非餐饮即时零售今年日订单峰值超过了2700 万单，已经成为全球最大的商品即时零售平台。有消息称，本次推出"品牌官旗闪电仓"，也是美团率先在行业内探索"品 牌入仓"的即时零售经营新模式。 据悉，美团闪购相关负责人透露，"品牌官旗闪电仓"是顺应品牌革新意愿的产物。有参与"品牌官旗闪电仓"运营的行业 人士分析认为，"品牌官旗闪电仓"可被视作是品牌布局即时零售的关键性业态，成为品牌零售渠道升级变革的最后一块 拼图。 今日（10月29日），美团闪购宣布将联合上万个品牌建设"品牌官旗闪电仓"。品牌可通过入驻"官旗闪电仓"在美团闪购 开设官方旗舰店，美团闪购将为品牌搭建仓储、配送、数字化系统等即时零售"基建"，助力各类品牌轻资产、低成本"拎 包入驻"即时零售，开拓经营新主场。 据介绍，这是全球首个由品牌官方开设即时零售旗舰店的业态创新，闪电仓业态将从传统零售品牌，进一步拓展至纯线 上的电商品牌。美团闪购方面表示，"品牌官旗闪电仓"未来预计将拓展至上万个品牌，覆盖3C、美妆、运动、服饰、母 婴、宠物、百货等各个品类。 近年 ...