Core Insights - The concept of "snack freedom" reflects consumers' desire to eliminate excessive pricing and marketing tactics, returning snacks to their essential value as everyday items rather than luxury goods [1][2] - The emotional value associated with snacks is increasingly recognized, as consumers seek immediate gratification and comfort in a fast-paced, anxiety-inducing society [1][2] Group 1: Industry Dynamics - The snack wholesale model allows for reasonable profit margins at each stage, replacing inefficient models with more effective ones to provide cost-effective products to consumers [2] - Scale effects in wholesale platforms help to dilute fixed costs, enabling better brand marketing and emotional value offerings [2] - Despite challenges such as poor profitability, homogenization, and quality control issues, the snack wholesale model significantly reshapes the retail value chain and meets the demands of the lower-tier market [2] Group 2: Consumer Experience - The snack wholesale model empowers consumers by returning the choice of quality and price to them, contrasting with traditional channels that struggle to balance these factors [2] - As product prices align more closely with their true value, the consumer experience is simplified, emphasizing the joy of enjoying snacks without the burden of premium pricing [2]