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“聚势拓新境竹梦共潮生”2025竹叶青酒全国经销商大会在太原举行
Zhong Zheng Wang· 2025-12-05 08:04
Core Insights - The 2025 Bamboo Leaf Green Wine National Dealer Conference was held in Taiyuan, China, focusing on the future development of the Bamboo Leaf Green brand and its strategic vision for 2026 [1][4] - The conference emphasized the importance of collaboration among dealers, industry experts, and company leadership to enhance the brand's market presence and adapt to consumer trends [2][3] Group 1: Strategic Vision and Development - The chairman of Shanxi Xinghuacun Bamboo Leaf Green Industry Co., Ltd. presented a report outlining the strategic blueprint for 2026, focusing on practical actions and a dual-driven product strategy [2] - The company aims to leverage its core competitive advantages, including strong quality foundations, deep formula heritage, exquisite brewing techniques, and high brand recognition [3] - The conference highlighted the need to adapt marketing strategies to the emerging consumer demographics, particularly Generation Z and new middle-class consumers [3] Group 2: Industry Trends and Insights - Industry experts provided insights on the development trends of the liquor category, emphasizing health consumption and brand culture marketing as key factors for high-quality growth [2] - The Bamboo Leaf Green brand is positioned as a leader in the emerging low-alcohol, health-oriented beverage market, aiming to capture the attention of younger consumers [2][4] - The conference concluded with a collective commitment to high-quality development and a clear strategic roadmap for the future of Bamboo Leaf Green wine [4]