Core Viewpoint - The article discusses the legality and compliance of "fetal photography" services that use ultrasound machines to capture images of unborn children, highlighting a specific case in Shanghai where a photography store was found to be violating regulations regarding non-medical fetal gender identification [1][3][7]. Group 1: Legal Compliance and Violations - A pregnancy photography store in Shanghai was reported for using ultrasound machines to take dynamic images of fetuses and suggesting gender through gifts and comments [1][3]. - The store has been operating for three years, conducting non-medical fetal gender identification, which is prohibited under the regulations that forbid any non-medical gender identification and selective termination of pregnancy [3][7]. - The use of ultrasound machines by non-medical institutions is illegal, as these devices are classified as medical equipment and should only be used in clinical settings by qualified personnel [7][8]. Group 2: Regulatory Actions - Following investigations, relevant administrative bodies were convened to discuss the illegal activities of the photography store, leading to a joint enforcement action [7]. - On April 9, the store was found to be conducting illegal fetal gender identification, resulting in administrative penalties, the cancellation of its business registration, and the destruction of the illegally used ultrasound equipment [7]. - A follow-up inspection revealed that the store had ceased operations [7].