Core Viewpoint - The rise of online platforms offering "non-material cultural heritage" (non-heritage) certification services without proper qualifications undermines the integrity of genuine heritage practices and threatens the development of the non-heritage sector [1][2][5] Group 1: Issues with Non-Heritage Certification - Some institutions are providing "one-stop" services for non-heritage certification, claiming that individuals can obtain certificates without any historical qualifications [1] - The existence of these platforms not only deceives consumers but also damages the credibility of authentic non-heritage artisans [2] - The allure of financial benefits and brand recognition drives individuals to seek these illegitimate certifications rather than genuine skill recognition [1] Group 2: Regulatory Recommendations - Authorities need to strengthen the promotion of non-heritage recognition standards and official identification systems to prevent exploitation by fraudsters [5] - Continuous monitoring and regulation are essential to address the misuse of non-heritage labels and to eliminate non-compliant businesses [5] - Collaborative efforts across multiple departments are necessary to ensure that false certifications are eradicated and to protect the authenticity of non-heritage transmission [5]