Core Insights - The "San Niu Hui Pai Pai" platform has attracted many small and medium-sized producers by offering a model where supply can be exchanged for equity in listed companies, along with leveraging platform traffic to boost sales [1][3] - The platform's user base rapidly grew to tens of thousands, with daily sales exceeding 100 million, making it an attractive option for producers [1] - The model quantifies producers' contributions in terms of supply scale, product quality, and delivery efficiency, allowing them to earn equity based on their production contributions [1][3] Industry Transformation - The platform assists potential brands in incubation, providing support from market positioning to operational promotion and capital connection, thus enabling producers to aspire for capital growth [3] - The shift from "pure supply" to "ecological partnership" signifies a change in mindset for producers, moving towards a model where contributions lead to shared benefits [3] - As more merchants join the platform and its ecosystem expands, the concept of "production equals equity" is expected to become the norm, replacing traditional views of focusing solely on production [3]