Core Viewpoint - The Guangdong Rural Singer Competition has successfully promoted rural cultural revitalization over the past three years, engaging over 50,000 farmers and generating over 1 billion yuan in cultural tourism revenue, while also discovering a new generation of rural music talents [10][11][22]. Group 1: Event Overview - The Guangdong Rural Singer Competition has entered its third year, becoming a significant platform for rural voices and cultural expression [8][12]. - The competition has evolved from an initial concept to a widely embraced event, with strong participation and media engagement [12][13]. - The upcoming final of the 2025 Guangdong Rural Singer Competition is scheduled for November 28, 2025, showcasing the ongoing commitment to rural cultural initiatives [4][162]. Group 2: Economic Impact - The competition has driven over 1 billion yuan in revenue through rural cultural tourism, highlighting its economic significance [11]. - The 2024 competition attracted nearly 20,000 music enthusiasts and generated 1.34 billion yuan in surrounding cultural tourism revenue [71][72]. - The events have led to increased local tourism and product sales, with specific examples of towns experiencing significant visitor influx and economic activity during the competitions [68][135]. Group 3: Cultural Significance - The competition serves as a platform for promoting local culture and music, allowing rural participants to share their stories and talents [90][108]. - It has successfully integrated traditional music with modern elements, appealing to a broader audience and fostering a sense of community [106][112]. - The initiative aligns with national policies aimed at rural revitalization and cultural integration, emphasizing the importance of cultural heritage in economic development [141][143]. Group 4: Media and Technology Integration - The use of "media+" strategies has enhanced the visibility and reach of the competition, facilitating greater participation and engagement [50][126]. - The competition has leveraged digital platforms to simplify participation processes and attract a diverse range of contestants [54][64]. - Media coverage has significantly amplified the event's impact, with over 500 articles published across various media outlets, contributing to its status as a cultural phenomenon [66][116].

Core Viewpoint - The Guangdong Rural Singer Competition is promoting the integration of music, agriculture, culture, and tourism, creating a new consumption experience and fostering new consumption formats in rural areas [5][6][30]. Group 1: Event Overview - The Guangdong Rural Singer Competition is the first national event that empowers rural revitalization through music, having been held for three consecutive years [5]. - The competition connects various elements such as agricultural products, local cuisine, and rural tourism, driving the development of "music + agriculture + culture + tourism" [6][70]. Group 2: Cultural and Economic Impact - The competition serves as a platform for showcasing rural cultural confidence, with original songs reflecting local heritage and agricultural products [9][29]. - It has led to the creation of the first Guangdong rural music album, featuring 16 original songs that integrate local dialects and stories, enhancing the cultural identity of the region [32][36]. Group 3: Community Engagement and Consumption - The competition encourages participants to create songs based on local stories and festivals, which has increased local tourism and consumption [51][52]. - Events like the Shantou competition have combined music with local cultural activities and food markets, creating a vibrant cultural experience for attendees [41][46]. Group 4: Future Developments - The competition plans to expand its reach by incorporating more cultural experiences and local products, enhancing the overall tourism experience in rural areas [76][81]. - The initiative aims to attract urban visitors to rural areas, fostering a two-way interaction between urban culture and rural heritage [84][86].