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“媒体+”唱响广东乡村文化振兴:三载乡音,共鸣怀土之情
Nan Fang Nong Cun Bao· 2025-11-26 11:36
"媒体+"唱响广 东乡村文化振 兴:三载乡音, 共鸣怀土之情_ 南方+_南方plus 犹如羊城忽而深 秋,一半凉意, 一半火热—— 在广州大道中 289号安静的写 字楼里,广东乡 村歌手大赛专班 却是歌声、说话 声、打字声交织 杂糅。挖掘选手 幕后故事、联系 全国媒体单位、 用AI新技术打造 传播新场景…… 专班为了11月28 日举行的2025广 东乡村歌手大赛 总决赛,时时问 策,步步争先。 时近岁尾,广东 乡村音乐又一次 在南粤大地回响 南岭青山间,珠 水环绕处,广东 乡村歌手大赛已 —— 步入第三个年 头。三年里,这 个扎根乡村的百 姓舞台,见证了 超5万名农民群 "这是广东父老 乡亲们'家门口 的演唱会',也 是我们不断擦亮 的文化名 片。"广东省精 神文明建设办公 室有关负责人指 出。 当前,广东正探 索"媒体+"助力 乡村全面振兴新 众唱响乡愁,带 动乡村农文旅创 收超亿元,挖掘 了一批乡村音乐 人才,成为广东 深入实施"百千 万工程"的生动 实践。 从举旗定向的蓝 图,到百万人追 捧的"村字 号"IP,三载乡 三载相约,广东乡村歌手大赛在城乡聚起强大声量。 音的背后,是广 东深入践行习近 平文化 ...
村歌“唱”活新消费,广东乡村歌手大赛打造“音乐+农文旅”融合样板
Nan Fang Nong Cun Bao· 2025-07-31 14:34
Core Viewpoint - The Guangdong Rural Singer Competition is promoting the integration of music, agriculture, culture, and tourism, creating a new consumption experience and fostering new consumption formats in rural areas [5][6][30]. Group 1: Event Overview - The Guangdong Rural Singer Competition is the first national event that empowers rural revitalization through music, having been held for three consecutive years [5]. - The competition connects various elements such as agricultural products, local cuisine, and rural tourism, driving the development of "music + agriculture + culture + tourism" [6][70]. Group 2: Cultural and Economic Impact - The competition serves as a platform for showcasing rural cultural confidence, with original songs reflecting local heritage and agricultural products [9][29]. - It has led to the creation of the first Guangdong rural music album, featuring 16 original songs that integrate local dialects and stories, enhancing the cultural identity of the region [32][36]. Group 3: Community Engagement and Consumption - The competition encourages participants to create songs based on local stories and festivals, which has increased local tourism and consumption [51][52]. - Events like the Shantou competition have combined music with local cultural activities and food markets, creating a vibrant cultural experience for attendees [41][46]. Group 4: Future Developments - The competition plans to expand its reach by incorporating more cultural experiences and local products, enhancing the overall tourism experience in rural areas [76][81]. - The initiative aims to attract urban visitors to rural areas, fostering a two-way interaction between urban culture and rural heritage [84][86].