Core Viewpoint - The article highlights the successful export practices of "Leiling Lychee" from Shantou, Guangdong, emphasizing the role of media in enhancing the brand's global reputation and market presence [2][4][6]. Group 1: Industry Development - The Leiling area in Eastern Guangdong has 44,000 acres of lychee cultivation, with an expected production exceeding 15,000 tons [5][6]. - The price at the production site is generally over 20% higher than surrounding areas, indicating strong market demand and premium quality [6]. Group 2: Export and Marketing Strategies - The "Media+" approach has facilitated a virtuous cycle of "quality" and "high price" in the lychee industry, promoting both sales and farmer income [12][13]. - Various promotional activities have been conducted this year, including participation in the 14th Guangdong Agricultural Expo and events in major cities to enhance brand visibility [15][16][17]. Group 3: Product Variety and Consumer Engagement - New lychee varieties such as "Jumeiren," "Xianjinfeng," "Jingganghongnuo," and "Bingli" are currently in the market [26]. - A beverage called "Leiling Lychee Fragrant Coconut" has been launched in collaboration with local tea shops, further engaging consumers [26][30].

Core Viewpoint - The 2025 Guangdong Rural Singer Competition has officially launched in the Shantou region, aiming to enrich cultural life and promote local talent through a series of events and activities [6][11]. Group 1: Event Overview - The Shantou regional competition will last for three months, covering participants from Shantou and Chaozhou, and will include online selection, semi-finals, and finals [7]. - The event is part of a broader initiative called "Civilized Rural Wind" which aims to enhance community cultural practices and promote local culture [3][10]. Group 2: Cultural Empowerment - The competition is designed to empower local culture through various activities, including original music and dance performances, and aims to foster a unique cultural tourism brand [5][11]. - The initiative will utilize three main paths: party building, regional culture, and community engagement, supported by seven key activities to create a cultural practice platform [9][10]. Group 3: Featured Performances - The opening performance featured an original song and dance titled "The Red Lychee of Leiling," highlighting local cultural elements [5]. - The 2024 Shantou regional champion, Cai Shaoqing, performed an original song "Parents in the Nursery Rhyme," which is included in Guangdong's first original rural music album [16][17]. Group 4: Local Product Promotion - The event includes a special segment to promote the Leiling lychee, featuring a summer drink collaboration with a local tea brand [20][21].

Group 1 - The 35th National Land Day in Guangdong focuses on "saving and intensive land use, strictly adhering to the arable land red line" to promote awareness of land protection and conservation [3] - The event aims to implement the ecological civilization thought of Xi Jinping and the relevant work deployment of the Ministry of Natural Resources [3] Group 2 - In Jinwan District, Zhuhai, a large-scale agricultural restoration project has been underway since 2022, addressing soil salinization and integrating farmland with agricultural land to create a significant agricultural area [5] - The district has shifted towards a model combining agriculture, culture, and tourism, achieving high-quality development through the integration of the three industries [5] Group 3 - A live-streaming event in Yunfu's Loding City sold nearly 30,000 pounds of lychee, attracting 64,000 viewers and generating 1,104 orders, showcasing the local agricultural products [7] - This initiative is part of a broader effort to support local agriculture and promote the sale of lychee through the "Labor Model Craftsman Assist Enterprises" campaign [7] Group 4 - The "Meiling Goose King Street" in Nanhua has become a culinary hotspot, generating over 500 million yuan in annual revenue, driven by the local spicy cuisine and the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project [9] - The street has seen significant upgrades and the development of the "Goose King Sauce" industry chain, enhancing its appeal and economic impact [9] Group 5 - The price of tilapia has dropped below 4 yuan per pound, with the production cost at around 4 yuan per pound, indicating potential financial strain on local farmers [14]

Group 1 - The article highlights the launch of a seasonal drink featuring "Leiling Lychee" combined with 100% coconut water and Puning preserved plums, set to debut on June 27 at "Yi Bei Chao Tea" stores in the Chaoshan region [3][16][21] - Leiling Lychee is known for its large fruit, small seed, and juicy flesh, and has been exported to North America for 21 consecutive years, indicating its high quality and market demand [7][11][21] - The drink aims to promote the unique flavors of Chaoshan culture and will be featured at local events, including the Guangdong Village Singer Competition and the 18th Chaoshan Leiling Lychee Cultural Tourism Season [17][18][30] Group 2 - The collaboration involves Southern Rural News, Yi Bei Chao Tea, and Shantou Xinzhuo Technology Culture Co., Ltd., focusing on a comprehensive development model that includes production, processing, sales, and cultural tourism [21][31] - The initiative includes various promotional activities such as themed drinks, cultural performances, and participation in trade fairs to enhance the visibility of Leiling Lychee [29][30] - The drink is designed to provide a refreshing experience, combining the sweetness of lychee, the saltiness of preserved plums, and the aroma of coconut, appealing to consumers' taste preferences [6][9][15]