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Z世代为何狂热追捧?这部音乐剧将在上海连演64场
Di Yi Cai Jing· 2025-05-26 05:06
Core Viewpoint - The musical "SIX" has made its debut in Shanghai, marking its only stop in China from May 21 to July 13, 2023, and is expected to create a cultural phenomenon through its unique blend of history and pop culture [1][3][4]. Group 1: Performance and Audience Engagement - "SIX" features six female characters representing the wives of King Henry VIII, with a narrative style that empowers these historical figures by allowing them to reclaim their stories through music and performance [4][6]. - The show has been designed to break traditional musical theater norms, presenting itself more like a pop concert, with the audience actively engaged as the "seventh character" [7][10]. - The production aims to resonate with younger audiences, with over 50% of ticket buyers being under 25 years old, and 17.7% being under 18 [10][11]. Group 2: Commercial Strategy and Impact - The creators of "SIX" recognized its commercial potential early on, releasing a studio album before the official performances, which significantly boosted its popularity among younger demographics [8][10]. - The album achieved over 500 million streams on Spotify, ranking second in the musical category, only behind "Hamilton" [8]. - The Shanghai performance is expected to attract over 80,000 attendees, with initial ticket sales indicating high demand and interest [10][11]. Group 3: Venue and Experience Enhancement - The Shanghai Meiqi Grand Theatre underwent significant renovations to enhance the audience experience, aligning with international standards for musical performances [11][13]. - The venue's upgrades include improved sightlines and a versatile orchestra pit, creating an immersive atmosphere for the audience [13][14]. - The theater's management plans to leverage the popularity of "SIX" to attract more international productions and enhance the cultural landscape of Shanghai [13][14].