Core Viewpoint - The musical "SIX" has made its debut in Shanghai, marking its only stop in China from May 21 to July 13, 2023, and is expected to create a cultural phenomenon through its unique blend of history and pop culture [1][3][4]. Group 1: Performance and Audience Engagement - "SIX" features six female characters representing the wives of King Henry VIII, with a narrative style that empowers these historical figures by allowing them to reclaim their stories through music and performance [4][6]. - The show has been designed to break traditional musical theater norms, presenting itself more like a pop concert, with the audience actively engaged as the "seventh character" [7][10]. - The production aims to resonate with younger audiences, with over 50% of ticket buyers being under 25 years old, and 17.7% being under 18 [10][11]. Group 2: Commercial Strategy and Impact - The creators of "SIX" recognized its commercial potential early on, releasing a studio album before the official performances, which significantly boosted its popularity among younger demographics [8][10]. - The album achieved over 500 million streams on Spotify, ranking second in the musical category, only behind "Hamilton" [8]. - The Shanghai performance is expected to attract over 80,000 attendees, with initial ticket sales indicating high demand and interest [10][11]. Group 3: Venue and Experience Enhancement - The Shanghai Meiqi Grand Theatre underwent significant renovations to enhance the audience experience, aligning with international standards for musical performances [11][13]. - The venue's upgrades include improved sightlines and a versatile orchestra pit, creating an immersive atmosphere for the audience [13][14]. - The theater's management plans to leverage the popularity of "SIX" to attract more international productions and enhance the cultural landscape of Shanghai [13][14].

Group 1 - The Shanghai Meiqi Grand Theatre has reopened with the original West End musical "SIX," which is expected to attract over 80,000 audience members during its 64 performances [1] - The first round of ticket sales for "SIX" saw nearly 10,000 tickets sold out on the opening day, with 600 premium tickets selling out in just 3 minutes, indicating strong market demand [1] - Over 40% of the audience for "SIX" are from outside Shanghai, and more than 50% of ticket buyers are under 25 years old, reflecting a growing trend of attracting younger consumers to the theatre [1] Group 2 - "SIX" has won 35 international theatre awards since its UK premiere in 2017, and its unique musical style and visual appeal have led to over 316 million views on TikTok [1] - The Shanghai Theatre Arts Center aims to introduce the latest international works to Chinese audiences, despite challenges in audience recognition of new productions [1] - The musical is part of the 2025 Shanghai Jing'an Modern Theatre Festival and collaborates with local commercial districts to create combined ticket and dining offers, enhancing cultural consumption [1] Group 3 - The Meiqi Grand Theatre has undergone multiple renovations to accommodate high-tech stage requirements, including rebuilding the stage structure and upgrading mechanical systems [2] - The theatre has created social spaces for audience interaction, including a "theatre social lounge" and a beverage service area with themed drinks [2] - The goal is to drive surrounding business activities and create immersive travel experiences through theatre [2]