文 | 每日人物社 康提 编辑 | 张轻松 运营 | 歪歪 大家心思和我差不多，不追星，但难得见明星。我们这样的小城市，一度堪比文化荒漠，文体活动近乎为零。没听说过 有什么明星开办演唱会，没承办过什么像样的比赛，更别说什么电影首映或者路演宣传。就连唯一一座图书馆还是上世 纪八九十年代修建，我去学习过一次，桌子是老式课桌，通风靠摇头电风扇，没wifi没插线板无法满足移动办公需求， 我悻悻而归。 在短视频重塑一切的时代，音乐节，这个曾经专属于一、二线城市的潮流符号，正悄然下沉到县城。门票99元到500多 元，就有机会见到赵雷、毛不易、朴树、二手玫瑰、痛仰乐队等知名音乐人和乐队。高性价比、强大的乐队阵容、现场 吃喝玩乐一体的热烈氛围正指引着基层青年们完成摇滚启蒙。 撰稿人康提所在的小城市，已经连续举办了多届音乐节，形成了北方地区知名音乐节品牌。每年夏天的音乐节，都是当 地和附近年轻人盛大的节日，上演着中国县域社会生动的文化切片，各地赶来的摇滚乐迷，附近乡镇想借此挣钱的村 民，一直被骂的主办方，努力跟上趟的后勤保障，共同构成了音乐节的一部分。它粗粝，荒诞，真实，却也意外得摇 滚。 小地方来了大明星 半夜上厕所，我习惯 ...

Core Insights - The recent music festivals in Foshan have significantly transformed the perception of the city from a traditional manufacturing hub to a vibrant cultural destination, attracting large crowds and generating substantial economic activity [2][6][10] Economic Impact - During the May Day holiday, Foshan hosted two major music events, drawing 120,000 attendees to a concert and 80,000 to a music festival, collectively generating over 1 billion yuan in cultural tourism consumption [2][3] - The ticket multiplier effect in music festivals is notable, with estimates suggesting that 1 yuan spent on tickets can lead to 7 yuan in additional spending, as evidenced by the 3.5 billion yuan generated by the Galaxy Left Bank Music Festival and 6.8 billion yuan from the Huachenyu concert [3][4] Tourism and Audience Engagement - Foshan ranked as the 5th most popular destination for migration during the holiday, surpassing major cities like Shanghai and Xi'an, indicating a shift in tourism dynamics [2] - A significant percentage of attendees at these events were from outside the city, with 82.9% of concertgoers and 89.2% of festival attendees coming from other cities, highlighting the growing trend of travel for cultural events [4] Urban Brand Reconstruction - Foshan is strategically leveraging its manufacturing base to integrate cultural elements, with initiatives like the "Show Plus Plan" aimed at establishing large-scale music venues and attracting top-tier performances [6][10] - The city is transforming its image through music, with social media buzz reflecting a shift in perception among younger audiences, who are redefining Foshan beyond its historical landmarks [7] Sustainable Development and Industry Ecosystem - The development of a music industry ecosystem in Foshan includes various components such as creative incubation, performance management, and equipment manufacturing, fostering a competitive environment among districts [8][9] - The city is implementing a collaborative model involving government, businesses, and residents to ensure sustainable growth in the music and cultural sectors, reducing common issues faced by other cities hosting similar events [9] Cultural Transformation Insights - The success of Foshan's music festival economy illustrates a broader trend in urban development, where industrial cities can successfully merge cultural and economic growth, creating new opportunities for innovation and talent retention [10]