位于禅城区的佛山创意产业园，在去年12月31日跨年夜及1月1日元旦当日，客流量分别高达16万和17万 人次，创下新高。 新年第一日，超6万人次到南海西樵山新年登高；2日上午，佛山新城滨河景观带洋溢着别样的欢腾，一 场以"宠爱有家 潮玩新年"为主题的活动在此展开——顺德区乐从镇首届萌宠运动会热闹启幕，同时， 占地超2万平方米的乐从萌宠乐园正式向公众开放。这也是大湾区首个公益滨江宠物友好公园；三天假 期里，南海迎来葫芦果音乐节、张远演唱会等近20场演艺活动，满足不同游客的迎新需求……从烟火气 十足的消费场景到沉浸体验的文化活动，从活力四射的登高运动到嗨翻全场的音乐节，佛山以多元业 态、创新玩法点燃市民游客的跨年热情，勾勒出"文旅体商"深度融合的生动图景。 2026年元旦假期，佛山文旅迎来"人气财气双丰收"。佛山市文广旅体局数据显示，三天时间里，全市A 级旅游景区累计接待游客155.42万人次，按可比口径同比增长29.52%；实现营业收入7798.14万元，按 可比口径同比增长20.74%。 ...

廿四节气织经纬,山河万象话 财经 201 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的 叠加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。 据中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上 演，门票频频"秒空"，一票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏 泷"十万伏特"巡回演唱会从12月31日到1月2日连开3场吸引了3.2万人观看，邓紫棋"I AM GLORIA"巡 回演唱会于12月26日起连开11场，每场吸引超4.2万人参与。在此期间，北京、上海、海南海口等城市 同样迎来观演高峰，热门音乐剧巡演、卫视跨年盛典等演出售票火爆、反响热烈。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西 南宁围绕周 ...

% 01 甘 四 节 气 织 经 纬, 山 河 万 象 话 财 经 量 05 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠 加，让演唱会、音乐节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据 中国演出行业协会预测，2025年演唱会、音乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 中国演出行业协会副会长潘燕近日在受访时表示，预测2025年全国演唱会、音乐节票房收入将突破300 亿元，直接拉动交通、住宿、餐饮等综合消费超2000亿元。以"演艺+文旅"为代表的融合模式，正推动 城市文旅从"吸引客流"向"价值创造"转变。 2025年，"为一场演出奔赴一座城"成为新常态，一批兼具创新性与示范性的项目点亮文旅版图。广西南 宁围绕周杰伦等艺人演唱会打造"乐市市集"和"门票+住宿+接驳"套餐，公开资料显示，周杰伦"嘉年 华"南宁站三天吸引观众17万人次，其中85%为外地游客，拉动综合消费超10亿元。西安则通过实景演 出《梦长安——大唐迎宾盛礼》和夜游演艺《大唐追梦》，将演艺与历史文 ...

2025年国内音乐剧市场表现尤为突出，据《2025中国音乐剧市场年度报告》，全年音乐剧演出场次达1.97万场，票房收入18.07 亿元，观众人数818.59万人次。与此同时，经典话剧如《暗恋桃花源》巡演热度不减，票房与口碑双丰收。沉浸式戏剧、国风音 乐节、脱口秀专场等多元演艺形式持续涌现，精准对接年轻观众的文化消费需求。公开资料显示，二三线城市演出市场增速明 显，如陕西西安、湖南长沙、重庆等地音乐节品牌逐渐成熟，成为区域文化消费新亮点。 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠加，让演唱会、音乐 节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据中国演出行业协会预测，2025年演唱会、音 乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上演，门票频频"秒空"，一 票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏泷"十 ...

Core Insights - The tourism market is experiencing a significant shift from "seeing the world" to "enjoying oneself," driven primarily by younger consumers who prioritize emotional and experiential value in their travel choices [1][2][5] - The demand for high-quality travel experiences is increasing, with consumers willing to pay a premium for unique accommodations and activities [1][5] Group 1: Market Trends - The New Year's tourism market shows a 20% increase in both the average number of shopping items and spending per visitor compared to the previous year [1] - There is a notable trend towards the decentralization of travel destinations, with smaller cities and counties experiencing significant growth in tourism orders [2][3] - Popular destinations like Qingyuan, Tongchuan, and Fushun have seen rapid order growth, indicating a shift in tourist preferences towards unique local experiences [2][3] Group 2: Experience-Driven Consumption - Events such as music festivals and concerts are becoming key drivers of local tourism, reflecting a transition from resource-oriented to experience-oriented tourism [2] - The rise of domestic theme parks, particularly those with cultural themes, is attracting younger audiences and boosting local hotel bookings [3] - The integration of various experiences, such as "ice and snow" activities and "duty-free" shopping, is enhancing the appeal of winter tourism [4] Group 3: International Travel Dynamics - The outbound tourism market is recovering, with long-haul destinations like Australia and the USA gaining popularity, alongside rapid growth in lesser-known destinations due to visa-free policies [5] - There is a noticeable increase in outbound travel orders from non-first-tier cities, indicating a broader market penetration of travel demand [5] - The trends observed during the New Year's holiday are expected to shape the tourism industry in 2026, emphasizing the need for experiential, quality, and diversified travel offerings [5]

山东各地丰富的活动拉满跨年仪式感，引流年轻客群 新玩法新体验，燃动消费热情 元旦期间，一种"混搭"的跨年方式在山东多地流行开来。古老民俗与潮流演艺结合，二次元市集与 音乐表演声浪交织，冰雪奇观与新年祈福融合，不断创新的文旅消费场景，吸引了大量年轻游客这背 后，是以"悦己"和"情绪价值"为核心的消费趋势在推动——游客不再满足于单纯观光，更愿意为深度体 验、文化共鸣与情感认同买单。 古今交融，定制专属跨年仪式 跨年夜，"家人安康，顺遂无虞"的祈愿，同三千明灯一起缓缓升上淄博红叶柿岩的夜空。景区里一 盏盏手写祝福的祈福花灯，载满游人的期盼，与漫天烟花一同点亮新年之夜。 "平时工作忙，元旦就想彻底放松，给自己充电。"专程从青岛赶来的歌迷王献说，"为喜欢的音乐 和氛围买单，就是对自己最好的犒赏。" 泰山跨年音乐嘉年华、日照2026元旦日出歌会……元旦假期，音乐节和演唱会热度不减，年轻人通 过自主选择的仪式感，兑现"悦己"的情感价值。 与此同时，全省各地商场通过"文旅+商圈"打造消费新场景。随着文化娱乐消费形态迭代升级，以 知识产权（IP）衍生品为核心的文化新业态——"谷子经济"正在年轻消费群体中快速崛起。 跨年夜当晚， ...

Core Viewpoint - The Hainan Province has introduced 16 financial support measures to promote tourism consumption, effective from January 1, 2026, for a duration of three years [1]. Group 1: Financial Support for Sports Events - A total of up to 80 million yuan will be awarded for 10 key provincial sports events, including the Hainan Island International Road Cycling Race and the Hainan Island International Sailing Race [2]. - International sports events held in Hainan can receive a maximum reward of 5 million yuan, while national-level professional and mass sports events can receive up to 3 million yuan [2]. - Rewards for events held between April and September will see an additional increase of 20% [2]. Group 2: Support for Cultural Performances - Concerts and music festivals with significant ticket sales can receive rewards of up to 2.5 million yuan and 2 million yuan, respectively [2]. - Events held from April to September will receive an extra reward of 500,000 yuan [2]. - Notable concerts and music festivals that debut in Hainan will receive an additional reward of 500,000 yuan [2]. Group 3: Incentives for Inbound Tourism - In 2025, Hainan received 5.9 million overnight inbound tourists, marking a 58% increase from 2024 [3]. - Travel agencies that rank among the top three in terms of inbound tourists from major source markets can receive up to 800,000 yuan [3]. - Agencies that invite overseas travel merchants and media for product exploration can receive up to 100,000 yuan [3]. Group 4: Tourism Product Development - Projects that serve a significant number of tourists and are operated by market entities can receive up to 300,000 yuan [3]. - Cruise companies can receive a maximum reward of 30,000 yuan per voyage and additional daily rewards based on operational days [3]. - Travel agencies that handle inbound tourists for cruise companies can receive up to 200 yuan per tourist [3].

Core Insights - Hainan Province has introduced 16 fiscal support measures to promote tourism consumption, focusing on sports events, cultural performances, inbound tourism, and product development [2][3][4] Group 1: Fiscal Support Measures - The measures include a total reward of up to 80 million yuan for 10 key sports events, with a maximum of 5 million yuan for international events and 300,000 yuan for national events [2] - Cultural performances will receive rewards of up to 250,000 yuan for concerts and 200,000 yuan for music festivals, with additional incentives for events held between April and September [2] - Inbound tourism development will see travel agencies rewarded up to 800,000 yuan based on visitor numbers and product development [3] Group 2: Tourism Product Development - Rewards of up to 30,000 yuan will be given for tourism projects that meet certain visitor service criteria, and cruise companies can receive up to 30,000 yuan per voyage [3] - The government plans to issue tourism consumption vouchers to stimulate spending in various sectors, including yacht tourism and medical tourism [3][4] Group 3: Local Government Incentives - Local governments are encouraged to issue dining vouchers and support the establishment of well-known brands, with the provincial government matching 50% of local expenditures [4] Group 4: Implementation Timeline - The measures will take effect from January 1, 2026, and will be valid for three years [5] Group 5: Planned Events for 2026 - Hainan plans to host 77 key events in 2026, including 37 international events and 21 national events, aiming to create a year-round cultural and sports event matrix [6] - The top ten performing arts brands and eleven major sports events will be launched, featuring a variety of performances and competitions to enhance sports consumption [6][7]

来源：@华夏时报微博 华夏时报记者 陶炜 南京报道 当江苏省各地文旅部门成为爆火"苏超赛事"的主要推手，当各地高频次举办的演唱会彰显出"票根经 济"的威力——回顾2025年的中国经济，没有人能忽视"文旅拉动消费"的力量。 数据显示，苏超赛事期间（2025年5月—11月），江苏全省文旅消费总额突破1200亿元，同比增长 18.7%，其中银联渠道异地消费达106.74亿元，增长25.21%。 国庆假期，南京涌进2009.7万人次，跻身旅游第一城。而在这背后，则是南京在国庆八天假期内举办了 六场大型音乐节或演唱会。 今年1月，国务院下发的《关于进一步培育新增长点，繁荣文化和旅游消费的若干措施》中明确提出， 要发挥文化赋能、旅游带动作用，深化"文旅+百业""百业+文旅"。而在这一年里，人们真真切切地看到 了文旅与足球、演唱会等业态的结合。 苏超爆火背后：各地文旅部门成主要推手 在去年下半年确定冠名"苏超"赛事的江苏银行起初并没有想到，他们战略合作的苏超赛事突然能这么 火。"赞助时谈球票分配的时候，我们都没有多要球票。当时担心弄了很多球票捏在手上送不出去，哪 晓得后面球票我们自己都弄不到，要靠摇号。"江苏银行一位参与了 ...

当前国内演艺演出市场已呈现形式多元化、体验升级化、产业联动化的鲜明特征，演唱会、音乐节与相 声、脱口秀等细分品类全面覆盖消费需求，科技赋能下的沉浸式舞台、智能互动等创新形式更推动行业 向高品质方向进阶。作为行业参与者，北京文化通过精准的业务布局与高效运营，深度参与产业价值共 创，在为消费者提供丰富文化选择的同时，借助演出经济的乘数效应实现经济效益与社会效益双赢，进 一步巩固了在演艺领域的市场地位。 展望未来，北京文化将电影，电视剧（包括网剧、短剧），演艺演出业务作为核心的"三驾马车"，强化 核心竞争力构建。具体来看，公司一方面将整合行业优质资源，深化与头部艺人、知名IP的合作以丰富 项目储备，同时推进二三四线城市布局优化，挖掘新兴市场潜力；另一方面将拥抱科技赋能，探索沉浸 式、互动式演出新模式，提升运营与营销专业化水平。 依托全产业链优势，北京文化还将积极探索"演艺+文旅"跨界融合路径，通过演出项目与地方文旅资源 的深度联动，拓展消费新场景、挖掘价值增量。市场分析指出，在演出市场持续扩容的行业背景下，北 京文化凭借清晰的战略定位、丰富的项目储备与持续的创新能力，有望进一步扩大竞争优势，为公司业 绩增长注入持续 ...