上月初，李欣老家办了一场拼盘音乐节。 郑恺、朴树、毛不易、魏晨、颜人中、周传雄先后落地小城。 抖音同城一时间被这些明星刷屏，他们吃了啥、逛了哪、住在哪，所到之处都有群众拍摄，然后第一时间上传抖音，几乎每条视频都能获得几百到上千的 点赞量。 李欣刷到视频时，已经是音乐节第一天晚上，还有两天这场音乐节就要结束了。 好在想看的朴树表演在第二天，她赶紧在各大平台上买票，最终在抖音直播间抢到一张469的正价票。 付钱的那一刻，李欣着实肉疼了一下。 "音乐节竟然来咱们县城了。" "虽然我们县城算四线，但是这个音乐节299早鸟票和469正价票和一二线城市的音乐节票价没多大区别，甚至正价票比好多大城市还贵。" 其实县城办音乐节也不是什么新鲜事，李欣老家已经办过5场，但这是李欣第一次为喜欢的明星花钱。 她刷了刷小红书评论，发现观众对这场音乐节的反应两级分化，最大的呼声是票价上涨太快，服务不如大城市。 下沉到县城音乐节，现在究竟办得如何了？ 参差不齐的服务，追不上飙飞的票价 音乐节中午开场，李欣和一起买了票的搭子准备吃了早饭再过去。 她前一天晚上做了攻略，知道为了这次音乐节市政府提前调拨了300辆公交车，设置了6条免费接驳线，专 ...

消费是拉动经济增长的主引擎。党的二十届四中全会提出，以新需求引领新供给，以新供给创造新需 求，促进消费和投资、供给和需求良性互动。当前，消费需求正向高品质消费升级，尤其是年轻消费群 体越来越愿意为能带来情绪价值的产品和服务买单。一座城市如何拨动年轻消费者心弦？辽宁省沈阳市 有自己的"独门绝技"。 调查显示，年轻人的消费理念和消费需求正从功能性向情绪性转变，消费行为承载着个性表达、情感陪 伴与社交价值等多重意义。面对消费者结构和需求变化，该怎样撬动年轻群体消费？ 沈阳市精研社会消费心理，以丰富多元的情绪价值供给，打开了诱人的消费"盲盒"，吸引"头回客"变回 头客。喜剧周、音乐节、旗袍节、体育赛事等遍地开花，百变沈阳总有新花样来"宠粉"。利用首发经 济、演出经济、赛事经济等各种活动场景释放情绪价值，正成为沈阳拉高消费热度的"流量密码"。 悦己—— 从松弛感到满足感 "快乐是免费的，特别快乐可能就得花点儿。"这是"搞笑圈"脱口秀主理人刘海斌的口头语。 幽默是一门生意，沉浸式体验也是一种产业。"抓住年轻人的心，就等于抓住了年轻人的消费。我们在 推销一种年轻时尚的生活方式。"刘海斌说，在沈阳中街可以体验多样的幽默艺术， ...

Core Viewpoint - The trend of major concerts and music festivals moving to lower-tier cities is becoming increasingly evident, driven by lower costs and less competition compared to first-tier cities [4][5][6]. Group 1: Market Trends - A significant portion of concerts is now being held in third-tier and below cities, with 45.6% of mixed concerts taking place in these areas by the third quarter of 2025 [4]. - The music festival market is also thriving in lower-tier cities, with over 40% of events occurring in these locations [4]. Group 2: Economic Considerations - The costs of hosting concerts in lower-tier cities are substantially lower, with venue rental costs in first-tier cities being 6-10 times higher than in smaller cities [11]. - The overall travel and accommodation expenses for artists' teams in lower-tier cities can be significantly reduced, allowing for better profit margins even with lower ticket prices [11]. Group 3: Audience and Artist Dynamics - Audience demographics in lower-tier cities are favorable, as many areas have large populations with limited exposure to major artists, creating a strong local fan base [6][9]. - Different types of artists have varying considerations for city selection, with some prioritizing the local cultural vibe and infrastructure to enhance their performance [8][9]. Group 4: Government Support and Subsidies - Local governments are increasingly offering substantial subsidies for concerts, which can reach hundreds of thousands, to promote tourism and local economies [11][15]. - However, the actual access to these funds can be challenging, with strict criteria affecting the disbursement of subsidies [12]. Group 5: Impact on Local Economy - Concerts in lower-tier cities can significantly boost local economies, with external visitors accounting for 60-65% of attendees, leading to increased spending in transportation, accommodation, and dining [15]. - The presence of concerts can create a "concert economy" that benefits local vendors and businesses, enhancing overall economic activity [15][16]. Group 6: Challenges and Risks - The reliance on ticket sales for revenue, which constitutes about 70% of total income, poses risks if market assessments are inaccurate, potentially leading to unsold tickets and financial losses [12][13]. - The pricing strategy often used by promoters can be risky, as it may not account for local market conditions, leading to potential oversupply and price reductions [13].

Core Viewpoint - The article emphasizes the significance of China's super-large market as a unique advantage, highlighting the need to leverage this market for economic growth and development strategies [1] Group 1: Consumption Market - China has the world's largest consumer market, supported by 1.4 billion consumers, which is crucial for high-quality economic development [2] - As of 2024, China has maintained its position as the world's largest automobile producer and seller for 16 consecutive years, with leading sales in home appliances and agricultural products [4] - The online retail market in China is the largest globally, with online retail sales reaching 12.79 trillion yuan in the first ten months of this year, a year-on-year increase of 9.6% [8] - The instant retail market in China is projected to reach 780 billion yuan in 2024, with an expected annual growth rate exceeding 25% until 2030 [15] Group 2: Service Consumption - Service consumption is rapidly rising, becoming a new engine for economic growth, with diverse offerings in cultural tourism, healthcare, and entertainment [19] - The night economy is gaining traction, with night-time consumer spending in Shanghai's key districts increasing by 15.3% during the recent holidays [24] Group 3: Innovation and Trends - The article highlights the importance of innovative consumption scenarios and environments to unlock the potential of the domestic market [25] - The rise of personalized and experiential consumption preferences among young consumers is driving new demand, with "IP + consumption" becoming a popular trend [22] - The interaction between new consumption scenarios, business models, and consumer demand is crucial for activating the potential of the super-large market [26]

（央视财经《经济信息联播》）眼下，新疆多地陆续开启冰雪旅游季。就在众多游客纷至沓来的同时， 一群如同候鸟般跨越南北的"雪季逐梦人"也来到了新疆。 在阿勒泰将军山国际滑雪度假区，33岁的广东创业者柴泽雨正忙着为新雪季招聘店员，雪具店内各类专 业装备琳琅满目。柴泽雨在广州、深圳拥有三家门店，由于看到新疆冰雪经济的商机，他在2023年来到 阿勒泰开了这家店，如今每到雪季就像候鸟般如期而至。 近几年，阿勒泰通过一系列政策，持续增强冰雪经济吸引力。据了解，2025-2026雪季，将军山国际滑 雪度假区新增相关市场主体超30家。 转载请注明央视财经 编辑：令文芳 如今，柴泽雨的小店已经拓展为涵盖租赁、旅拍、教练服务等一站式体验的"雪季驿站"。 而在将军山的山顶，34岁的成都人李权正全神贯注地调试着音响设备，每年10月，他都会准时来到这 里，将火热的音乐节带到零下40℃的冰雪之巅。 ...

Core Viewpoint - The performance market in Fujian is thriving, with numerous concerts and events driving the integration of the performing arts economy and cultural tourism economy [1] Group 1: Concerts and Audience Engagement - The Mayday 25th Anniversary Tour concert in Xiamen attracted over 44,000 attendees per show, held over three days [2] - Xiamen has hosted 50 large concerts this year, drawing more than 750,000 attendees, with rewards of up to 3.6 million yuan for event organizers [3][4] - Fuzhou's concert events have also seen significant attendance, with over 500,000 attendees this year, 60% of whom are from outside the city [3] Group 2: Economic Impact and Consumer Experience - The performing arts market is becoming a new engine for urban cultural tourism development, with various immersive experience scenarios being created [4] - A pop-up store in Xiamen generated over 10 million yuan in sales within eight days, benefiting from "ticket root" promotions that offer discounts at 32 dining brands [5][6] - Fuzhou has customized tourism routes for concertgoers, linking popular attractions, resulting in increased hotel bookings near performance venues [7] Group 3: Trends in Audience Behavior - The trend of "traveling with performances" is gaining popularity among young people, with many new first-tier cities hosting large-scale events every weekend [8]

Core Insights - The concert market in China is shifting from first-tier cities to second-tier cities, with ticket sales for large concerts in second-tier cities expected to rise from 56.2% in 2023 to 61.9% in 2024 [1][5] - The report highlights that cities with strong cultural demand and youthful consumer power are becoming focal points for the concert market [3][6] Market Trends - The 2024 concert market report indicates that the number of large concerts in second-tier cities will increase from 56% in 2023 to 62.4% in 2024, while first-tier cities will see a decline in both ticket sales and concert numbers [1][5] - Cities like Chengdu, Hangzhou, Chongqing, Nanjing, Wuhan, and Suzhou are leading the ticket sales for large concerts in 2024, with Hangzhou, Suzhou, and Taiyuan making significant gains [5][6] Factors Influencing Market Growth - Government support and policy initiatives are crucial for promoting concert economies, as seen in Changzhou's financial incentives for large events [6][7] - Strong local cultural consumption and disposable income levels are essential, with Hangzhou ranking in the top ten for per capita spending and income [6][7] - Infrastructure and location advantages, such as efficient transportation networks and modern venues, are vital for hosting high-profile events [6][7] Unique City Characteristics - Taiyuan, despite its economic disadvantages compared to major cities, is leveraging its cultural resources to attract concert-goers [6][7] - The success of events like the Dao Lang concert in Taiyuan demonstrates the importance of local engagement and unique experiences to build a positive reputation [7][9] Integration of Culture and Events - The concert economy is increasingly focused on creating unique music brands and integrating them with local cultural resources [9][10] - Taiyuan's strategy includes deep integration of concert activities with local IPs, enhancing the overall experience for attendees [9][10] Emerging Music Festival Trends - Changzhou is making strides in the music festival sector, with significant ticket sales and attendance figures, indicating a robust market presence [10] - The Taohuawan Music Festival is set to generate substantial revenue and attract a large audience, showcasing the city's growing influence in the music festival landscape [10]

Core Insights - The concert market is shifting from first-tier cities to second-tier cities, with ticket sales for large concerts in second-tier cities expected to rise from 56.2% in 2023 to 61.9% in 2024, while the share for first-tier cities is declining [1] - Cities with strong cultural consumption demand and young consumer power are becoming focal points for the concert market, with Chengdu, Hangzhou, Chongqing, Nanjing, Wuhan, Suzhou, and Taiyuan ranking in the top ten for ticket sales in 2024 [2][3] - The success of cities in attracting concerts is influenced by both "hard power" (infrastructure and policies) and "soft power" (service and experience) [1][2] Hard Power and Soft Power - Cities like Hangzhou and Changzhou have seen significant growth in concert ticket sales due to strong government support and effective collaboration among various departments to ensure event safety [2] - Changzhou's concert economy is bolstered by policies such as financial incentives for large events, while Hangzhou ranks high in per capita consumption and disposable income [2] - Taiyuan, despite lacking some advantages of larger cities, is leveraging its unique cultural resources and effective collaboration with event organizers to enhance its concert economy [3] Unique Cultural Identity - The concert economy in Taiyuan is focusing on creating a unique cultural identity by integrating local cultural elements into events, as seen in the successful promotion of a concert featuring artist Dao Lang [5] - The city is developing its brand as a "City of Fans" by enhancing services and creating memorable experiences for concert-goers, which is crucial for attracting audiences [3][5] - Changzhou is also developing its music festival brand, achieving significant ticket sales and audience engagement, with 1.9 billion in ticket sales for music festivals in 2023, accounting for 32.5% of Jiangsu's total music festival revenue [6] Market Trends - The concert market is experiencing rapid growth, with a focus on creating unique music brands and integrating them with the city's cultural resources [5] - The trend of cross-city and cross-province audience participation is significant, with Changzhou attracting a large percentage of young audiences and cross-city attendees [6] - The overall concert market is expected to continue evolving as cities enhance their cultural offerings and improve the concert-going experience [7]

Core Insights - Nanjing has emerged as the top tourist city during the National Day holiday, attracting 20.1 million visitors and generating a tourism revenue of 27.94 billion yuan, marking increases of 30.2% and 34.8% respectively compared to the previous year [1] Group 1: Event Impact - The "ticket economy," represented by concerts and music festivals, has significantly contributed to Nanjing's tourism success during the holiday [1] - Six major music festivals and concerts were held in Nanjing during the National Day holiday, showcasing a variety of artists and genres [2][3] - The events attracted a large number of attendees, with the 14th Mido Music Festival drawing over 60,000 music fans, and the DNA Music Festival attracting 35,000 attendees [3] Group 2: Audience Demographics - A significant portion of the audience for these events were from outside Nanjing, with 81% of attendees at the Mido Music Festival being non-local, and 83% at the DNA Music Festival [4][5] - The influx of external visitors has had a notable positive impact on local tourism, with the Mido Music Festival alone generating over 168 million yuan in local tourism revenue [4] Group 3: Economic Contributions - The high attendance at these events has led to increased local economic activity, with the Huachenyu concert setting multiple attendance records and significantly boosting public transport usage [5] - The overall tourism in Nanjing during the holiday period saw a substantial increase, with high occupancy rates in local accommodations and a surge in visitor numbers to surrounding attractions [5] Group 4: Cultural Significance - The concentration of music festivals during the National Day holiday reflects a growing demand for cultural and entertainment activities, enhancing Nanjing's cultural landscape and attracting a diverse audience [6] - The successful execution of these events not only enriches the cultural life of residents but also elevates the city's profile on a national level [6]

继五一档后，流量艺人在国庆档音乐节的比例进一步升高。 回望整个国庆档，从第一日开始，音乐节相关话题便频繁登上社交平台热搜前列，尤其是"xx音乐节首秀"成为高频词，部分音乐节品牌更一度成为热搜常 驻嘉宾。 当演员、偶像、综艺人、网红等不同赛道的正当红流量集中跨入音乐节，甚至成为阵容主导时，音乐节也迎来艺人的结构性变化。与此同时，音乐节演出 在接受高流量洗礼的同时，也面临着随之而来的冰火两重天局面。 流量艺人"围攻"音乐节 相较于前两年，今年国庆档称得上是音乐市场难得向好的旺季。 根据灯塔专业版数据显示，国庆档期间，超过40个品牌、152场音乐节在全国各地落地，其中不乏国风、电子、说唱等垂类音乐节，甚至还涌现出不少新 的音乐节品牌。 细分之下，我们也能够看到，今年的国庆档中，演出阵容中流量艺人的含量也呈现出高占比趋势。 根据音乐先声不完全统计，包含长短剧演员、偶像、短视频网红等赛道在内，共计有超过67组流量艺人出演音乐节。其中演员（注：以艺人现今事业重心 为划分标准）跨行或捡起唱跳老本行的含量颇高，共计有30组，如张新成、张晚意、任嘉伦、侯明昊等；而年轻一代偶像，则有ONER、R.E.D、univu5等 组合也在 ...