Core Insights - Tencent Music's Q2 2025 total revenue reached RMB 8.44 billion, marking a 17.9% year-on-year increase, while adjusted net profit rose to RMB 2.64 billion, up 33.0% [1][3] Revenue Breakdown - Online music services generated RMB 6.85 billion, a 26.4% increase year-on-year, with music subscription revenue at RMB 4.38 billion, growing 17.1% [3][4] - The average revenue per paying user (ARPPU) for online music increased from RMB 10.7 to RMB 11.7 year-on-year, with paying user count reaching 124.4 million, a 6.3% increase [3][4] Cost and Profit Analysis - Operating costs rose by 13.1% to RMB 4.69 billion, primarily due to increased costs related to IP, artist-related expenses, and advertising agency fees [5] - Gross profit for the quarter was RMB 3.75 billion, reflecting the company's ability to maintain profitability despite rising costs [3] Strategic Initiatives - The company’s Executive Chairman highlighted that the music subscription business remains the core growth driver, with expanding music-related services such as advertising and concerts showing strong development [4] - Tencent Music facilitated over 300 offline performance opportunities for nearly 100 music artists through its proprietary performance IPs in the first half of 2025 [4]