Core Insights - The Zhongshan Ocean New World project, managed by Ocean Group's Ocean Construction Management, achieved a remarkable sales breakthrough, accumulating over 1 billion in transactions within two months, with visitor numbers and conversion rates doubling, establishing itself as a market benchmark against the trend [1][9]. Group 1: Project Diagnosis - The project is located in the core area of Zhongshan Torch Development Zone and is one of the few improvement-type properties in the main urban area of Zhongshan. Previously, the project had a slow sales pace and long-term unmet expectations. After the Ocean Construction Management team took over, they initiated a comprehensive project diagnosis, identifying key issues affecting sales, including a generalized target customer base, misalignment of decoration standards with improvement needs, ineffective integration of local and cross-border channel resources, and the need to enhance the sales team's operational capabilities [3][11]. Group 2: Systematic Treatment - Based on the diagnosis results, the Ocean Construction Management team implemented a series of effective adjustments across five dimensions: - **Customer Structure Adjustment**: The marketing focus shifted from broad customer acquisition to a dual-core strategy of "local deep cultivation" and "Hong Kong customer breakthrough," targeting local improvement needs and exploring cross-border asset allocation potential from Hong Kong and Macau [6][13]. - **Team Configuration Enhancement**: The sales system was restructured by bringing in a core team familiar with the local market, quickly forming a specialized "wolf team" to address marketing challenges and improve sales strategies, resulting in a significant enhancement in sales effectiveness and service quality [14]. - **Product Configuration Optimization**: Experts from various fields were involved to optimize the decoration standards of unsold units, aligning them more closely with target customer needs. A new model room was opened on December 13, receiving high customer recognition [14]. - **Marketing Display Improvement**: The team upgraded the sales atmosphere and display to enhance the on-site experience and sales enthusiasm [14]. - **Channel Relationship Building**: The team leveraged brand advantages to rebuild cooperation with core channels, integrating local and Hong Kong resources to significantly increase customer visits [7][14]. Group 3: Value Verification - The achievement of over 1 billion in sales within two months not only marks a significant performance breakthrough but also validates the effectiveness of Ocean Construction Management's methodology of "in-depth diagnosis, precise intervention, and systematic empowerment." The sales growth was driven by precise insights into customer needs, comprehensive enhancement of product competitiveness, activation of organizational efficiency, and optimization of on-site experiences, maximizing the project's inherent value [8][15]. - In the current market environment, the professional capabilities driving sales provide a replicable and verifiable case for similar projects. Ocean Construction Management has successfully revitalized various complex projects, demonstrating their expertise in project management and marketing [15].