Core Viewpoint - The company reported a revenue of 344 million yuan for 2024, marking a year-on-year growth of 9.62%, and a net profit of 62.17 million yuan, up 55.19% year-on-year, indicating a return to revenue growth after three years [1] Financial Performance - The revenue for 2024 is significantly lower than the 710 million yuan achieved in 2020, and the net profit increase was largely due to the sale of an equity stake in an associate company [1] - The ham products generated 187 million yuan in revenue, accounting for 54.46% of total revenue, while specialty meat products contributed 76.54 million yuan, representing 22.26% [5] - Both product categories saw revenue growth in 2024, but gross margins declined: ham product gross margin decreased by 1.51 percentage points, and specialty meat product gross margin fell by 15.49 percentage points [5] Market Environment - The overall ham industry faced challenges last year, with a decline in both price and volume, attributed to economic downturns and weak consumer demand [6] - Despite the industry's struggles, the company remains optimistic about future growth, emphasizing the ongoing demand for safe and healthy meat products [7] Strategic Initiatives - The company is actively developing its prepared dishes business, which is still in the trial sales phase, with six products currently under development [8] - The company previously attempted to diversify into cloud computing services but has since decided to sell its stake in the cloud technology company, realizing a profit of 30.15 million yuan from this sale [9] - The company is exploring international markets to enhance brand visibility and product exports through participation in international exhibitions and establishing overseas sales networks [9]