Core Insights - The annual Double Eleven shopping festival is approaching, with various promotional activities from major e-commerce platforms creating a sense of urgency among consumers [1][2]. Group 1: Preparation for Shopping - Consumers are advised to create a shopping list categorizing items into "needs," "planned purchases," and "impulse buys" to avoid overspending [4][11]. - It is important to monitor historical prices of products to avoid being misled by inflated discounts during the festival [5][6]. - Understanding return and exchange policies is crucial, especially for high-value items, to ensure a smooth shopping experience [8][9]. Group 2: Consumer Awareness - Consumers should save shopping receipts and communication records as evidence for potential disputes [10][12]. - Awareness of pre-sale traps and low-price gimmicks is essential, as some merchants may impose non-refundable deposits or have unclear return policies [13][14][16]. - Checking the "red and black lists" of companies can help consumers avoid problematic brands, as these lists provide insights into customer complaints and service quality [17][18][19][20]. Group 3: Final Steps - A final step of taking a moment to reflect before making a purchase is recommended to ensure the necessity and value of the item [26][27]. - The Double Eleven shopping festival presents an opportunity for savings but also tests consumer judgment [28]. - Preparing in advance, keeping records, understanding rules, and checking company reputations can enhance the shopping experience and simplify the process of addressing issues [29][30].