转自：新华社 半月谈记者 毛振华 最近，瓜子二手车交易平台基于2025年真实成交数据，发布了线上部分车型的保值率榜单。榜单显示，燃油车市场中，汉兰达、雅阁等经典车系的3年保值 率维持在65%以上，显示出成熟产品在二手市场中的长期稳定价值。与之形成对比的是，部分海外高端品牌的保值能力正在走弱，有的3年保值率已降至 40%左右。 中汽信息科技(天津)有限公司与懂车帝联合发布的《年轻用户二手车消费洞察报告》亦显示，二手车正在成为越来越多年轻人的第一辆车。报告指出，年轻 用户之所以选择购买二手车，首要动机是降低购车成本、减轻经济压力，占比达61%，显著高于其他因素；另外有47%的用户旨在规避新车贬值风险。这两 大动机共同表明，年轻用户购买二手车的决策整体呈现出审慎、务实的特点。 年轻用户在购买二手车时，最看重的价值点是车况可靠性和价格优势，占比分别为69%、63%。懂车帝二手车业务负责人赵志峰认为，价格竞争力是购车决 策的基础门槛，而车况可靠性则关系到长期的使用成本、安全保障及资产的最终残值，是规避潜在财务与体验风险的核心防线。在二手车交易信息高度不对 称的背景下，不可靠的车况往往意味着高昂且不可预见的维修费用、频繁 ...

乘联会秘书长崔东树发布的2025年全年国内进口车销量显示，2025年全年国内仅进口乘用车48万辆，相较于巅峰时期的近150万辆，跌得只剩一个零头。 要知道，如今勉强维持的近50万辆中，有接近20万辆，还是由均价并不高的雷克萨斯勉强维持，单品牌贡献达到184069辆，同比实现2%的正增长，而与 之相对应的是其它进口车断崖式下滑，其中受波及较大的是那些我们十分熟悉的豪车品牌——宝马、奥迪、奔驰、保时捷。 | 国家金融局 | | 雷克萨斯 | ਛ ਜੋ | 卖那 | 保时捷 | 奥迪 | 路虎 | 沃尔沃 | MINI | 特斯拉 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 保险数据 | | | | | | | | | | | | 2020年 | | 235392 | 154155 | 146313 | 88303 | 57022 | 38672 | 21172 | 10898 | 8940 | | 2021年 | | 219160 | 166013 | 164819 | 93480 | 78202 | 41902 ...

现在消费市场最火的赛道，可能超出很多人的意料。 既不是动辄上万的高端奢品，也不是刷屏社交平台的网红快消，反而是曾经被贴上"小众"标签的折扣零 售。但这股不声不响的热潮，从来不是偶然，背后是大众消费观念的彻底理性回归，更是零售行业效率 升级的必然走向。 行业的风向，从来都藏在权威数据里。艾瑞咨询的测算结果显示，2025年中国折扣零售市场规模已经突 破2.28万亿元，2022到2025这三年间，复合年均增长率达到了11.0%。这个增速，明显跑赢了社会消费 品零售总额的整体水平，足以看出这个赛道的爆发力。 中国连锁经营协会的数据也给出了佐证。2025年上半年，会员仓储店和零食折扣店的销售额，同比分别 增长了25%和20%。在整体零售板块里，这两个品类能保持如此稳健的增长，核心原因很简单：它们都 在做同一件事——精简供应链，把不必要的品牌溢价砍掉，把实惠真正给到消费者。 不光是线下打的火热，线上折扣赛道同样热火朝天。就拿特卖电商唯品会来说，其最新数据显示，2025 年实现净营收1059亿元，超级大牌日和超级品类日全年整体业绩同比增长17%，超级VIP活跃用户数增 至980万，并贡献线上销售的52%。 把目光放到全球， ...

报告共计：36页 2025年生活服务消费趋势观察：情感、效率与在地体验成新热点 近日，一份由新华网与美团研究院共同发布的《2025年生活服务消费9大趋势洞察报告》受到广泛关注。报告从宏观趋势与微观行为两个层面，对正在发生 的消费变迁进行了系统梳理。整体来看，服务消费市场在规模持续扩大的同时，结构正经历深刻调整，消费者更趋理性、更重情感、更求实效的倾向日益凸 显。 今天分享的是：2025年生活服务消费9大趋势洞察报告 从宏观背景看，服务消费已步入加速发展的新阶段。数据显示，我国居民人均服务性消费支出占比持续提升，服务零售市场整体规模接近30万亿元，其中涵 盖休闲娱乐、运动健康、丽人宠物等细分领域的"快乐生活"消费板块规模已超3万亿元，并保持稳定增长。在基本生活需求得到较好满足的背景下，消费升 级呈现出明显的结构性变化，人们从追求物质满足更多转向探索体验、实现自我价值。 微观消费行为则呈现出九大鲜明关键词，集中反映了当下，尤其是年轻消费群体的心态与选择。 "省出快乐"与"体验平替"折射出理性务实的消费哲学。 年轻人热衷于用"9块9"的低成本体验丰富多彩的课程与活动，从舞蹈、攀岩到马术、古法制香，短暂 逃离日常，获 ...

2026年马年春节作为假期延长后的首个春节，叠加消费市场持续回暖的利好态势，成为检验酒类产业转型成效、洞察消费趋势变革的关键窗口。中国酒业 协会结合全国多地市场调研、渠道反馈及第三方数据监测发现，马年春节酒类消费市场呈现"结构分化、理性升级、场景多元、品质为王"的鲜明特征，高 端酒稳健承压、大众酒韧性凸显、特色酒多点突破，行业正从"规模扩张"向"质效提升"稳步迈进，在团圆年味中书写高质量发展的新答卷。 一、消费核心转向：理性回归主导，品质需求凸显 马年春节，酒类消费彻底告别"盲目攀比、过度消费"的旧模式，"少喝、喝好、喝对"成为主流共识，消费者决策更趋理性，品质与性价比成为核心考量因 素，这也与行业长期"由规模向质量的转型方向高度契合。 从消费行为来看，消费者主权时代特征愈发明显，开瓶率取代渠道库存成为衡量品牌健康度的核心指标，头部酒企纷纷通过精准投放、扫码促销等措施， 将资源集中于促进终端开瓶，推动行业增长引擎切换至真实消费。调研显示，春节期间多数消费者饮酒频次较往年有所减少，但对酒体品质、酿造工艺的 关注度显著提升。 价格带表现呈现清晰的"两极稳健、中端承压"格局：100元以下光瓶酒、口粮酒销量同比增长； ...

其实iPhone已经算用户黏性高，更换意愿强的系列，由于AppleCare+的存在，很多苹果用户都养成了一 年一换的习惯。你没发现朋友换手机了，可能是没看出iPhone迭代的外观差异。 有朋友问，近几年身边年轻人换手机的频率明显降低。 (11258833) 如今的旗舰手机性能已远超日常使用需求，系统流畅度和应用兼容性多年不落伍。以iPhone 17为例， 虽有升级，但对多数人而言，前两代机型仍能胜任日常使用需求。因此，除非设备损坏或功能严重不 足，年轻人更倾向于延长使用周期，理性消费逐渐成为主流。 ...

春节期间，很多人都有一种感觉：出行的人多了，高速堵了，景区挤了，饭店排队了， 好像一切又回到了那种"热热闹闹"的样子。但如果你把视线从"热闹"往回拉一点，看看就业、消费、物 价、房子和钱袋子。 就会发现：春节以后，国内正在悄悄迎来几个很现实的变化。 变化一：找工作不看你有没有本事 对普通人来说，这其实是一个很明确的信号：以后找工作，不是"有手就行"，而是"有证才行"。 如果你现在的工作没什么技术门槛，真心建议趁着春节刚过，给自己报个技能培训班、考个证，这比多 打几份零工更"保值"。 今年春节，商场、景区、餐厅确实比去年热闹，全国重点零售和餐饮企业日均销售额增长了8.6%。但 如果你仔细观察身边的人， 会发现大家花钱的"姿势"变了：买车、换家电， 春节一过，火车站、高速路口又是返岗返程的高峰。 各地都在搞"春风行动""新春招聘会"，帮企业和工人"牵线搭桥"。 在上海， 首批几百名云南、湖南务工人员坐着包机、高铁专列，直接从"家门口"送到"厂门口"，重点企业早早就 把岗位、宿舍都安排好。 但跟以往不同的是：企业缺工，但缺的不是"随便一个人"，而是会修新能源设备、会做数字服务、会养 老护理的人；很多地方把招聘年龄上 ...

Core Insights - The rapid development of the internet has transformed shopping habits in China, with e-commerce surpassing other countries, driven by consumer power during events like Double Eleven [1][3][5] - The luxury goods market in China has become a significant focus, with brands like LV and Parisian houses seeing high demand despite global economic downturns [3][11][22] - The pandemic initially suppressed consumer spending, but a surge in demand has been observed as restrictions eased, leading to a phenomenon of revenge spending [5][22] E-commerce and Consumer Behavior - Double Eleven has evolved from a singles' day into a nationwide shopping festival, with sales exceeding billions daily, showcasing the strength of Chinese consumers [3][5] - The luxury market is thriving in China, with consumers willing to wait in long lines to purchase items before price increases, indicating a strong desire for luxury goods [13][18] - Young consumers are the primary drivers of luxury spending, often prioritizing brand prestige and social status over practical financial considerations [16][24] Luxury Goods Market Dynamics - China's share of global luxury goods consumption has increased significantly, from 12% in 2012 to 33% in 2018, establishing it as a dominant market [11][22] - Government policies, such as reduced tariffs, have facilitated access to luxury goods, further stimulating market growth [18][24] - The rise of celebrity endorsements has enhanced brand visibility and appeal, particularly among younger demographics who aspire to emulate their idols [24] Consumer Trends and Future Outlook - The perception of luxury goods has shifted, with more consumers, including those from middle-income backgrounds, now able to afford them, expanding the market [8][22] - There is a growing concern about the blind pursuit of foreign luxury brands, with a call for consumers to consider supporting local brands and rationalizing their spending habits [24]

Core Insights - The rise of emotional spending among young consumers is reflected in the popularity of collectible blind boxes, with 62.5% of surveyed youth indicating they purchase them to address emotional needs [4][5] - The trend highlights a shift in consumer behavior where young people seek emotional fulfillment through material goods, particularly during times of stress or loneliness [5][6] Group 1: Emotional Spending Behavior - 55.6% of young consumers buy blind boxes when feeling down, while 49.0% do so when happy to prolong their joy [4][6] - Other emotional triggers for purchasing include feelings of loneliness (41.6%), seeing new products (40.7%), and experiencing work or study pressure (33.7%) [4][6] - Only 3.3% of respondents reported rarely buying blind boxes due to emotional reasons [4] Group 2: Consumer Profiles and Motivations - Young consumers, particularly those who felt restricted in their childhood regarding toy purchases, are now drawn to blind boxes as a form of self-reward and collection [3][5] - The average price point of blind boxes is perceived as affordable, making them an accessible form of emotional relief for many [3][5] - The enjoyment derived from unboxing and the thrill of potentially receiving rare items contribute to the appeal of blind boxes [6][7] Group 3: Cultural and Psychological Insights - The popularity of blind boxes reflects unmet cultural and emotional needs among youth, as traditional educational systems often prioritize academic performance over holistic development [5][6] - Experts suggest that the emotional connection to these products serves as a substitute for deeper social and emotional engagement, highlighting a need for better cultural offerings that resonate with young people's experiences [5][6] - There is a call for fostering critical thinking among youth to distinguish between genuine needs and consumerist pressures, emphasizing the importance of rational consumption [7]

Core Viewpoint - The article emphasizes that the rise of outlet malls in China is not merely a result of discount shopping but reflects a broader trend of consumer upgrading, driven by various demographic factors and changing shopping preferences [5][11]. Group 1: Outlet Mall Growth - Outlet malls are experiencing significant growth, with record-breaking foot traffic and sales, contrasting sharply with the struggles of traditional luxury and mass-market malls [7][9]. - The outlet industry is projected to see a substantial increase in total sales from approximately 126 billion to 248 billion yuan between 2021 and 2025, nearly doubling in five years [26]. Group 2: Consumer Demographics - Middle-aged men and affluent families from smaller cities are increasingly frequenting outlet malls, indicating a shift in consumer behavior where men are becoming significant contributors to sales [12][19]. - Data from Fuzhou's Sand City outlet shows that male consumers accounted for 45% of total sales, highlighting the awakening of purchasing power among middle-aged men [19]. Group 3: Shopping Experience - The design and layout of outlet malls are more consumer-friendly compared to traditional malls, featuring open spaces and a variety of brands in close proximity, which enhances the shopping experience [14][15]. - Consumers appreciate the transparency in pricing and the assurance of purchasing genuine products at discounted rates, which contrasts with the frustrations of online shopping [19][31]. Group 4: Changing Consumer Preferences - Younger consumers are returning to physical stores due to dissatisfaction with online shopping experiences, where product quality and pricing can be misleading [31][32]. - The trend indicates a growing preference for immediate gratification and tangible experiences, with many consumers finding value in the social and experiential aspects of shopping at outlet malls [34][35]. Group 5: Future Outlook - New outlet projects are set to open in major cities, indicating a robust expansion strategy within the industry, with significant investments from both established and new players [10][11]. - The article suggests that the success of outlet malls may also be attributed to the shortcomings of other retail channels, positioning them as a viable alternative for quality shopping experiences [27].