Core Viewpoint - The "China International Candy Season" is a significant event under the framework of the 2025 China International Service Trade Fair, aimed at promoting the integration of the food industry and cultural creative industries, enhancing brand development and cultural dissemination in the food sector [1][3]. Group 1: Event Overview - The opening ceremony of the "China International Candy Season" took place at the Shougang Park, featuring the unveiling of the original IP "Candy Elf" [1]. - The event transforms the Shougang Ski Jump and cooling towers into immersive experience spaces, incorporating ten functional areas such as non-heritage workshops, brand exhibition halls, interactive entertainment, and themed dining [3]. Group 2: Strategic Collaborations - During the event, strategic cooperation agreements were established between China Wealth Media Group, China Food Industry Association, and Shougang Group, focusing on industry research, brand communication, and industrial empowerment [3]. - The collaboration aims to build a "culture + technology + consumption" ecosystem to support the development of food industry brands and cultural dissemination [3]. Group 3: Industry Insights - A report titled "The Transformation and Expansion Code of the Candy Industry" was released, highlighting the strategic significance of the "China International Candy Season" as an innovative practice for the integration of the food industry and cultural creative industries [3]. - The report suggests that this event will serve as a crucial engine for upgrading Beijing's cultural creative industry and innovating service trade [3]. Group 4: High-Level Discussions - A high-level dialogue featured discussions on the path from "Chinese manufacturing" to "Chinese branding," focusing on the high-quality development of the candy industry [4]. Group 5: Event Duration - The "China International Candy Season" is organized by several entities and will continue until November 16 [5].