Core Viewpoint - The restaurant industry is perceived as a lucrative market, but many entrepreneurs fail due to a lack of preparation and understanding of the operational challenges involved [1][3]. Group 1: Common Pitfalls in the Restaurant Industry - Many individuals entering the restaurant business often lack industry experience, leading to significant failures despite initial enthusiasm [3]. - Viewing the restaurant business merely as a passion project can lead to unrealistic expectations; the reality involves hard work and long hours [4]. - Weak operational capabilities hinder the ability to manage and adjust business strategies effectively, suggesting the need for hiring experienced managers or considering franchise options for support [5][6]. Group 2: Project Selection and Preparation - Following trends without thorough market analysis can result in choosing unsustainable projects, emphasizing the importance of selecting established brands with a loyal customer base [8][9]. - Insufficient preparation before launching a restaurant can lead to operational issues; comprehensive market research and planning are essential for long-term success [10].