Core Viewpoint - The beverage industry is increasingly focusing on outdoor consumption scenarios, with brands like Pulse launching eco-friendly initiatives to capture this growing market [1][2][4]. Group 1: Pulse's Initiatives - Pulse has launched a "Low Carbon Hiking + Smart Recycling" initiative in Shenzhen, allowing citizens to collect plastic bottles for carbon credits [2]. - The initiative aims to create a sustainable ecosystem by recycling collected bottles into outdoor products and facilities [2][3]. - Pulse has achieved 100% recyclable bottles since 2021 and plans to establish a 30 million yuan climate action fund in 2024 to support low-carbon initiatives [3]. Group 2: Market Trends - The outdoor sports population in China has surged from 150 million in 2018 to 500 million in 2022, with participation rates increasing from 10% to 38% [4]. - The Kantar Consumer Index predicts that by 2024, outdoor sales of packaged beverages will account for 56% of total sales, marking a significant shift in consumer behavior [5]. - Beverage brands are adapting their products and marketing strategies to align with outdoor activities, including innovative packaging and flavor offerings [6].