Core Viewpoint - The rise of "sand gold" as a low-cost alternative to traditional gold jewelry poses significant health risks due to the presence of harmful metals like nickel, which can cause allergic reactions and skin issues [1][3][4] Industry Overview - The jewelry industry has low entry barriers, leading to a proliferation of small workshops and vendors that exploit consumer psychology by offering cheap alternatives to gold, often misleadingly marketed as having similar properties to real gold [1][3] - The lack of regulatory oversight allows these vendors to add harmful metals to their products without adhering to quality standards, resulting in widespread consumer deception [1][3] Consumer Behavior - Consumers are often lured by low prices and false advertising, neglecting the importance of product quality and safety in their pursuit of beauty and fashion [3][4] - There is a need for consumers to enhance their product knowledge and discernment to avoid falling for the allure of cheap jewelry [4] Regulatory Recommendations - Regulatory bodies must enforce stricter scrutiny of production qualifications, increase penalties for non-compliant small workshops, and establish regular inspection mechanisms to ensure product safety [3][4] - E-commerce platforms should take responsibility for vetting sellers and preventing the sale of substandard products, addressing vulnerabilities in online sales channels [3]

在销售环节，商家则刻意混淆概念，把普通合金包装成"越南沙金"，谎称"与黄金成分相同""永不褪色"，靠虚假宣传诱导消费者买单。 只要严控质量标准，价格亲民的沙金类首饰完全可以既有颜又安全，在饰品市场占有一席之地。 ▲央视曝光沙金首饰销售乱象。图/央视财经新闻截图 文| 和生 "花小钱戴出大牌首饰的即视感，视觉效果堪比黄金。"近日，央视曝光了沙金首饰乱象。 据报道，出厂价仅10元的沙金首饰，经过转手，售价可飙至上百元。令人担忧的是，部分首饰镍释放量超标上千倍，长期佩戴有可能引发皮肤瘙痒、红肿 等过敏症状，对人体健康构成严重威胁。 作为黄金饰品的平价替代品，沙金首饰本可凭借亲民价格、多样款式，满足大众日常配饰需求，但如今，不良商家却将其当作一味牟利的工具，甚至因此 成为"健康杀手"。 不难想象，沙金生产环节之所以会出现镍元素超标千倍的成品，源于部分小作坊在一味牟利的冲动下，全然无视国家标准，在原材料中肆意添加有害金 属。 这种从生产到销售的全链条违规，不仅直接损害消费者权益，严重扰乱饰品市场正常秩序，更已威胁到了公众健康安全。 沙金首饰乱象，一方面源于饰品行业准入门槛低，监管难度大。众多小作坊、小商家分散生产、经营 ...