Core Viewpoint - The article highlights the increasing prevalence of mosquito-borne diseases in China, particularly the recent outbreak of Chikungunya fever in Guangdong, which has led to a growing awareness of the need for effective mosquito control measures [1][2]. Mosquito-Borne Disease Impact - As of July 26, 2023, Guangdong reported 4,824 confirmed cases of Chikungunya fever, primarily transmitted by the Aedes albopictus mosquito [1] - The World Health Organization estimates that approximately 725,000 people die annually from mosquito-borne diseases, significantly surpassing deaths caused by other predators like lions and sharks [3] Historical Context and Modern Control - Historically, mosquito control efforts in China have been minimal, with significant public health campaigns only occurring sporadically, such as the "Four Pests Campaign" in the late 1950s [1][2] - In contrast, countries like Singapore and Germany have implemented systematic mosquito control measures, effectively keeping mosquito populations at low levels [2][9] Evolution and Adaptation of Mosquitoes - The Aedes albopictus mosquito, originally from Southeast Asia, has adapted to various environments, including northern China, due to climate change and human activities [8] - This species has developed increased resistance to common insecticides and has a higher biting frequency, complicating control efforts [8] Economic Implications of Mosquito Control - The mosquito repellent market in China is projected to grow from 5.658 billion yuan in 2018 to 8.733 billion yuan by 2024, indicating a rising consumer demand for mosquito control products [15] - New product categories such as smokeless mosquito coils and mosquito repellent patches are gaining popularity, particularly among young families [19] Industry Dynamics - The mosquito repellent industry has seen a surge in new entrants, with over 6,400 registered companies related to mosquito repellent products in China [22] - Despite the industry's growth, challenges such as intense competition and product homogeneity persist, necessitating continuous innovation [22] Government and Public Response - Following the recent outbreak, Guangdong has begun implementing more systematic mosquito control measures, including the introduction of "mosquito fish" in parks and lakes to control larvae [14] - The article suggests that integrating mosquito control into public health governance could lead to a significant transformation in the industry, although current conditions may hinder such developments [22]