Core Insights - The article highlights the cultural significance of the color red in Chinese New Year celebrations, with 55.8% of consumers planning to incorporate red into their year-end rituals as a symbol of good fortune and positivity [1][10][20] Consumer Behavior - 80.1% of consumers intend to purchase red items for the New Year, with 24.9% already having placed orders and 55.2% actively selecting products [4][11] - The most popular red items include clothing such as red scarves (47.0%), red underwear/socks (43.8%), and red sweaters (41.5%) [13] - Consumers are increasingly purchasing red items not just for themselves but also as gifts for family and friends, with 57.9% choosing to reward themselves [4][11] Sales Performance - Sales of red-themed products have surged, with beauty products like red lipsticks and lip glosses seeing over 10 times year-on-year growth, and red jewelry sales increasing by 275% [3][13] - Specific red items such as red plush accessories and red wine have also shown significant sales increases, with cherries and traditional snacks like candied hawthorn seeing growth rates of 6.5 times and 313% respectively [3][16] Cultural Significance - The color red is deeply rooted in Chinese culture, symbolizing joy, luck, and prosperity, with 53.1% of respondents associating it with festive occasions [10][8] - The concept of "opening the door to good fortune" by wearing red at the start of the year resonates with 50.1% of consumers, indicating a strong cultural belief in the auspiciousness of red [10][19] Emerging Trends - The new color trend "Qiji Red," which combines traditional cultural elements with contemporary aesthetics, has gained recognition, with 55.8% of consumers aware of it [18][19] - This trend reflects a blend of tradition and modernity, appealing to younger consumers and becoming a significant fashion statement for the upcoming year [20]

Group 1 - The 2025-2026 Hunan TV Mango TV New Year's Eve Concert has announced its first round of star lineup and the theme color "Qiji Red" to ignite anticipation for the new year [1][3] - The concert will take place on December 31 at 19:30 in Haikou Wuyuanhe Sports Stadium, and will be broadcast live on both Hunan TV and Mango TV platforms [6] - JD.com continues its exclusive sponsorship of the concert, offering significant New Year surprises and benefits for viewers and consumers [1][3] Group 2 - The concert's theme "Start Off Immediately, Fiery New Year" symbolizes vitality, enthusiasm, celebration, and good fortune, with the "Qiji Red" color representing a prosperous start to the new year [3] - A strong lineup of celebrities including An Qi, Chen Chusheng, Chen Weiting, and many others will perform, creating a spectacular visual and auditory experience for the audience [3] - From December 12, users can log into JD's "Cloud New Year" to receive shopping red envelopes and brand coupons, with opportunities to win various prizes including a luxury package and exclusive experiences [6]