Core Viewpoint - The launch of the new "Neon Series" colorful film by the high-end French film brand Amber Film marks a significant innovation in the automotive window film market, combining personalized visual presentation with high-performance technology [1][15]. Product Features - The "Neon Series" offers three vibrant color options with a high visible light transmittance of 70%-72%, ensuring clear visibility and reducing visual fatigue during low-light conditions [9][10]. - The film utilizes revolutionary optical-grade material innovations, incorporating rare metal oxides to create dynamic color effects that enhance vehicle recognition while maintaining safety and privacy [6][11]. - The product boasts a UV blocking rate of over 99% and a solar energy total blockage rate of 45%-48%, providing excellent heat insulation and protecting vehicle interiors from aging [10][11]. Market Positioning - Amber Film positions itself as a premium brand with a unique "French style, technological protection" branding strategy, targeting consumers looking for high-quality window film options [3][14]. - The collaboration with Henkel, a global chemical giant, enhances Amber Film's technological capabilities, leading to superior product performance and recognition in the market [14]. Consumer Engagement - The "Neon Series" is available on the Tuhu Car platform, offering promotional incentives such as a gift set and long warranty periods to attract consumers [3][12]. - Tuhu Car is actively promoting the product through various discounts and offers during its promotional events, enhancing consumer experience and reinforcing brand loyalty [14]. Industry Impact - The introduction of the "Neon Series" signifies a shift in the automotive window film industry towards products that not only fulfill basic functions but also cater to personalized expression and advanced safety standards [15].