Core Insights - The new beauty brand Jianqian, endorsed by artist Li Hao, achieved a remarkable GMV of 6 million yuan during its debut on Douyin, with the star product "Ice Americano Cleanser" selling over 140,000 units [1] - Jianqian's success is attributed to the collaboration between Yaowang Technology and Cosmax, which provided comprehensive support from marketing to sales conversion [1] - The brand's live streaming event set new records for both GMV and peak online viewers, reaching 71,000, and maintained a leading position in the beauty category [1] Product Details - The main product, "Ice Americano Cleanser," is competitively priced with a 100g single unit at 79 yuan for a two-pack and 129 yuan for a three-pack, supported by strong R&D capabilities [2] - Developed in partnership with Cosmax, a leading global cosmetics R&D manufacturer, the product benefits from a team of over 600 experts and patented core ingredients [2] - The product's design is inspired by the "Ice Americano," offering a refreshing cleansing experience aimed at young consumers who need a quick revitalization [2] Brand Philosophy - Jianqian emphasizes a commitment to "good products and good ingredients," focusing on the skincare needs of young Chinese women [3] - The brand advocates for efficient and simplified skincare, contrasting with traditional methods that often involve complex routines [3] - The core message of Jianqian is that effective skincare should be based on deep insights into skin needs, supported by solid technological innovation [3]