Core Viewpoint - The article emphasizes the shift in beauty marketing from emotional storytelling to "value resonance," highlighting the importance of genuine connections between products and culture [2][4]. Group 1: Brand Strategy - Mentholatum adopts a "soft landing" approach by collaborating with the Dunhuang Museum, showcasing a narrative that intertwines ancient art restoration with modern product development [2][3]. - The brand's spokesperson, Zhang Yixing, enhances the connection between Dunhuang culture and the "85 High Concentration Protection" concept, serving as both a cultural ambassador and a brand representative [3][9]. - The collaboration integrates Dunhuang's cultural elements into product design, stimulating consumer interest in traditional culture [11][13]. Group 2: Product Development - The development of the 85% shea butter lip balm involved five years of research and hundreds of experiments to overcome the stability challenges of high-concentration shea butter [3][20]. - The product has received a Chinese invention patent, marking a significant technological breakthrough in the industry [20][22]. - The lip balm is designed to provide immediate relief, 24-hour hydration, and effective repair within 28 days, addressing the growing consumer demand for multifunctional and safe products [22][24]. Group 3: Market Positioning - Mentholatum has maintained a leading position in the Chinese lip care market, recognized as the "No. 1 lip care brand" by Euromonitor [30][32]. - The brand's commitment to quality and safety, rooted in its pharmaceutical background, has fostered long-term consumer trust [26][28]. - The article highlights the importance of understanding consumer needs and adapting to market trends, as seen in the introduction of specialized product lines for different demographics [28][33].