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泰餐饮市场破9670亿泰铢 七大趋势塑造2025新业态
Shang Wu Bu Wang Zhan· 2025-08-26 04:10
Group 1 - The core viewpoint is that Thailand's food service market is projected to exceed 967 billion THB in retail sales by 2024, growing at an average annual rate of 13.7% from 2021 to 2024, with a year-on-year increase of 5.2% [1] - The growth reflects the long-term strength and potential of Thailand's food service industry, driven by economic recovery post-multiple crises and the ability of Thai businesses to adapt and innovate in a highly competitive market [1] - The distribution of food service types shows that street restaurants, stalls, and kiosks account for 32.35% of total retail sales, followed by cafes and bars at 29.5%, limited-service restaurants at 20.1%, full-service restaurants at 17.99%, and buffets at 0.05%, indicating diverse consumer demands [1] Group 2 - The report from the USDA outlines key trends shaping Thailand's food service industry towards 2025, including high-end processed foods, sustainability, zero-waste cooking, specialty food groceries, nostalgic trends, non-alcoholic beverages, and social media influence [1] - The competitive landscape is highlighted by the registration data for the first half of 2025, showing 1,832 new businesses established and 276 businesses closed, indicating intense competition and challenges in concepts and services [2] - Operators are advised to closely monitor consumer trends and adapt their business models to meet the needs of consumers who can easily access information online, with the identified food trends aiding in decision-making and consumer understanding [2]