Core Insights - The Chinese smartphone market experienced a decline in shipments, with 68.86 million units shipped in Q2 2025, marking a year-on-year decrease of 4.1%, ending six consecutive quarters of growth [1] - Huawei regained the top position in the domestic smartphone market with a shipment of 12.5 million units, attributed to its focus on technological innovation and strategic consistency [1][2] - The competitive landscape is evolving, with a shift towards high-end competition and a focus on capturing existing users rather than relying solely on price wars [2] Company Performance - Huawei led the market with 12.5 million units shipped, followed by Vivo with 11.9 million and OPPO with 10.7 million units [1] - Xiaomi was the only brand among the top five to achieve positive growth, with a year-on-year increase of 3.4%, while Apple ranked fifth with 9.6 million units shipped [1] Industry Trends - The smartphone market is transitioning to a phase characterized by high-end competition and a focus on existing user retention, moving away from traditional price competition [2] - Companies are leveraging AI technology, imaging systems, and fast charging capabilities as key differentiators in their product offerings [2]