Core Viewpoint - The article promotes the Oetker Collection's luxury bedding, specifically a 100% Australian Merino wool duvet, emphasizing its exclusivity and high quality, typically used in presidential suites of luxury hotels [1][3][4][6][7]. Group 1: Product Features - The duvet is made from 100% Australian Merino wool, providing temperature regulation and warmth, with an increase in bed temperature by 8°C [13][75]. - It is certified by the International Wool Textile Organisation, ensuring the use of new wool without recycled fibers [13][35]. - The duvet features a clean and odor-free experience, with a high standard of cleanliness achieved through multiple processing steps [71][73]. Group 2: Market Positioning - Oetker Collection is recognized as a top-tier luxury hotel group, with a reputation for exceptional service and high costs, often exceeding tens of thousands for a night [6][7][61]. - The duvet is marketed at a significantly lower price point compared to its typical market value, which can reach around €399 (approximately 3100+ yuan) [47][49]. - The product is positioned as a unique offering in the self-media space, with a promotional price starting at 169 yuan, making it accessible to a broader audience [49][108]. Group 3: Material and Quality - The Merino wool used is sourced from sheep living in high-altitude, cold regions of Australia, known for its fine and soft fibers, making it a premium material [24][27]. - The duvet's fabric is made from A-class Korean Huvis technology fibers, which are skin-friendly and provide additional benefits such as UV protection and moisture management [40][84]. - The duvet is designed to prevent clumping and ensure durability, with features like double-layer temperature locking and meticulous stitching [92][96].