Core Viewpoint - LV has entered the beauty market with a high-priced makeup line, setting a new industry benchmark with lipstick priced at 1200 yuan per unit, which has sparked significant discussion online [1][4]. Group 1: Product Launch and Pricing - LV launched its beauty product line on August 20, with a flagship beauty boutique opening in Nanjing and global online pre-sales starting on August 25 [1]. - The pricing of LV's beauty products, particularly the lipstick and lip balm at 1200 yuan, significantly surpasses competitors like Prada (420 yuan), Celine (590 yuan), Chanel (around 420 yuan), and Dior (400-760 yuan) [3]. Group 2: Market Context and Financial Performance - The luxury goods sector has faced challenges, with Bain & Company predicting a 1% market contraction in 2024 and a further decline of 2%-5% in 2025, potentially marking the largest drop in 15 years [5]. - LVMH reported a 4% decline in revenue to 39.81 billion euros and a 22% drop in net profit to 5.69 billion euros in the first half of the year, with the fashion and leather goods segment down 8% [6]. - Despite the overall downturn, the beauty segment of LVMH showed resilience, achieving revenue of 4.082 billion euros, remaining stable year-on-year, while the selective retailing segment saw revenue growth of 2% [6][7]. Group 3: Strategic Insights - High-net-worth individuals are showing stable spending trends in high-end beauty, with a slight growth of 1%, indicating a potential market opportunity for luxury brands [9]. - The beauty products generally have higher profit margins compared to traditional luxury goods, and they offer frequent repurchase opportunities, providing stable cash flow [9]. - Economic fluctuations may lead consumers to opt for more accessible luxury items like beauty products instead of high-priced leather goods, helping maintain brand loyalty [9].